CPG Marketing Associate Account Director

Accountabilities:

• Serve as the day-to-day strategic lead for a portfolio of 4-6 CPG accounts, owning the performance narrative and ensuring marketing activity remains aligned with business and revenue objectives.

• Lead weekly client conversations for larger accounts and support project-manager-led calls for smaller accounts while maintaining ownership of performance communication and strategic direction.

• Translate strategic roadmap outputs into weekly account priorities, identifying execution gaps and ensuring activity remains connected to agreed growth objectives.

• Monitor performance across DTC, retail media, and Amazon ecosystems, identifying cross-channel trends, opportunities, and potential areas of channel conflict or cannibalization.

• Advise clients on channel mix and investment allocation across DTC, retail, and Amazon, incorporating retail dynamics, product launches, Amazon performance, and broader omnichannel considerations.

• Coordinate paid media, SEO, content, influencer, and creative teams around unified account strategies and shared growth objectives.

• Partner with Account Directors on quarterly strategy development, renewal preparation, service expansion opportunities, and longer-term growth planning.

• Build and maintain trusted client relationships while contributing to strong account retention and revenue growth.

• Use AI-enabled tools and internal intelligence platforms daily to analyze performance, identify issues proactively, accelerate workflows, and improve strategic decision-making.

• Maintain consistent performance-management cadences and contribute to key business metrics including client retention, net recurring revenue, client satisfaction, service expansion, and professional certification.

Requirements

• 4-7 years of experience in CPG, eCommerce, retail marketing, or a closely related field, including responsibility for day-to-day client relationships.

• Working knowledge of the CPG channel ecosystem, including direct-to-consumer, retail media, and Amazon, with familiarity with concepts such as ASIN architecture, sponsored versus organic performance, and retail partner dynamics.

• Practical understanding of omnichannel measurement, including Marketing Mix Modeling, incrementality testing, and other approaches used to evaluate cross-channel performance.

• Cross-channel fluency across paid media, SEO, content, and influencer marketing, with the ability to recognize how different disciplines interact and identify when performance or strategy is misaligned.

• Strong ability to translate complex marketing data and channel dynamics into clear, actionable narratives for clients and internal stakeholders.

• Comfortable presenting and communicating with Director- and VP-level stakeholders, including clients with established brand perspectives and strong opinions.

• Excellent written and verbal communication skills, with strong presentation, relationship-building, and stakeholder-management capabilities.

• Ability to collaborate effectively across multidisciplinary teams and coordinate specialists around a unified client growth strategy.

• Strong analytical, organizational, and strategic-thinking skills, with a focus on measurable business outcomes.

• Advanced proficiency in spoken and written English is required.

• Comfortable working in a technology-enabled environment and using AI tools and performance intelligence platforms as part of the daily marketing workflow.

Benefits

• Base salary paid in USD with commission opportunities.

• Unlimited time off available from day one.

• Flexible work environment with fully remote, in-office, or hybrid options.

• $50 per month healthcare stipend to support healthcare or insurance costs.

• National holidays plus two Mental Health Recharge Days per year.

• Ongoing opportunities for career advancement and leadership development.

• Employee development programs supporting personal and professional growth.

• Quarterly awards that recognize outstanding performance and may include prize money.

• Opportunities to participate in diversity, equity, and inclusion initiatives.

• Exposure to a broad portfolio of CPG brands and cross-channel marketing strategies.

• Opportunity to work with AI-enabled marketing tools and performance intelligence technologies.

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