Business Marketing Lead

Accountabilities:

In this role, you will lead partner marketing initiatives that translate business relationships and technical integrations into impactful campaigns and market-facing content. Your responsibilities will include:

- Go-to-Market Collaboration: Work closely with business development, go-to-market, and content teams to understand pipeline priorities, identify partnership opportunities, and determine where collaborative marketing can generate the greatest impact.

- Campaign Strategy and Prioritization: Maintain visibility into upcoming integrations, deployments, and launches. Evaluate opportunities based on potential impact, determine the appropriate level of marketing support, and develop clear campaign strategies.

- Partner Marketing Campaigns: Design and lead joint marketing initiatives with key ecosystem partners, translating integrations and commercial relationships into compelling narratives that demonstrate adoption, capabilities, and momentum.

- Content Development and Storytelling: Create and oversee social media activations, case studies, blog posts, messaging, and other creative assets that communicate the value of building on the network to business and technical audiences.

- End-to-End Campaign Execution: Manage campaigns from initial briefs through launch and follow-up, coordinating timelines, creative deliverables, stakeholder alignment, legal and compliance reviews, and launch sequencing.

- External Stakeholder Management: Collaborate directly with partner marketing and business teams to understand their objectives, identify strong storytelling opportunities, and deliver high-quality joint campaigns.

- Campaign Measurement and Optimization: Define campaign objectives and success metrics upfront, monitor performance, evaluate outcomes, and use insights to improve future marketing initiatives.

- Cross-Functional Coordination: Work across internal go-to-market and creative teams to ensure campaign priorities, messaging, and deliverables are aligned with broader business objectives.

- Operational Excellence: Manage multiple complex workstreams simultaneously, maintain high standards of quality, and use AI tools and automation to improve efficiency and execution.

Requirements:

The ideal candidate combines business or partner marketing expertise with strong storytelling abilities, sound judgment, and a deep understanding of the blockchain ecosystem. You should be comfortable working autonomously, managing complex external relationships, and translating technical or commercial concepts into compelling marketing campaigns. Key qualifications include:

- At least 5 years of experience in business marketing, partner marketing, or a related field, ideally within crypto, financial services, or enterprise technology.

- A solid understanding of the cryptocurrency and blockchain ecosystem, with the ability to communicate credibly with both crypto-native organizations and traditional businesses.

- Familiarity with decentralized finance (DeFi), payments, stablecoins, tokenization, or financial infrastructure is a strong advantage.

- Demonstrated experience owning integrated marketing or joint go-to-market campaigns involving external partners, from initial planning through launch and performance measurement.

- Excellent writing and editing skills, including the ability to understand complex integrations or business relationships and translate them into clear, persuasive stories for sophisticated audiences.

- Strong strategic judgment and the ability to identify the most compelling market-facing narratives and prioritize opportunities according to business impact.

- Excellent project management and organizational skills, with the ability to coordinate multiple concurrent campaigns, manage timelines, and maintain high-quality deliverables.

- Strong stakeholder management and communication skills, including experience collaborating with external marketing teams and internal cross-functional partners.

- A proactive, self-directed approach, with the ability to take ownership, make informed decisions, and move projects forward with minimal oversight.

- Familiarity with AI tools and automation, including the ability to use them thoughtfully to improve marketing workflows and productivity.

- Adaptability and a collaborative mindset suited to a lean, ambitious team that values initiative, low-ego teamwork, and high-quality output.

Benefits:

- Remote work: Full-time remote opportunity.

- Meaningful impact: Help expand blockchain adoption by showcasing real-world business applications and strategic integrations.

- Complex and challenging work: Tackle technically demanding marketing challenges at the intersection of decentralized technology, financial infrastructure, and enterprise adoption.

- Autonomy and ownership: Lead campaigns from concept to execution, with the opportunity to shape partner marketing strategy and deliver measurable results.

- Collaborative team environment: Work with a highly motivated team that values collaboration, initiative, and high-quality work.

- Ecosystem exposure: Engage with a growing network of investors, builders, businesses, and long-term contributors across the blockchain industry.

- Professional growth: Develop expertise in business marketing, strategic partnerships, and go-to-market initiatives within an evolving technology ecosystem.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1