B2C Growth Product Manager

Accountabilities

• Own and execute the B2C growth product strategy, focusing on improving acquisition, activation, engagement, and monetization outcomes.

• Design, launch, and analyze A/B tests and product experiments to validate hypotheses and drive measurable improvements in key growth metrics.

• Conduct funnel analysis, user behavior analysis, market research, and performance reviews to identify and prioritize growth opportunities.

• Partner with data teams to define measurement frameworks, establish success metrics, and leverage insights to guide product decisions.

• Lead user research activities, including surveys, interviews, usability testing, and customer journey analysis, to understand user needs and motivations.

• Translate qualitative and quantitative insights into actionable product improvements and impactful solutions.

• Collaborate with engineering teams throughout the product lifecycle, from discovery and solution validation to delivery and launch.

• Evaluate product opportunities by considering technical feasibility, business impact, profitability, market demand, and operational risks.

• Maintain alignment across product, business, marketing, development, and data stakeholders through clear communication, reporting, and strategic planning.

• Support product teams by promoting experimentation, best practices, and a data-driven approach to decision-making.

Requirements

• 3+ years of experience specifically in Growth Product Management, or 5+ years of Product Management experience focused on B2C products, or 7+ years of overall Product Management experience.

• Proven track record of driving measurable business growth through product initiatives, experimentation, and data-informed decision-making.

• Strong hands-on experience designing, managing, and analyzing A/B tests with the ability to independently interpret results and make recommendations.

• Experience with user research methodologies, including customer interviews, surveys, usability testing, and journey mapping.

• Ability to perform exploratory data analysis, data mining, and basic statistical analysis while defining meaningful questions for analytics teams.

• Strong understanding of marketplace products, digital platforms, or consumer technology environments is highly desirable.

• Technical fluency that enables effective collaboration with software engineers and data specialists.

• Excellent communication, storytelling, and stakeholder management skills, with the ability to present complex ideas clearly to both technical and non-technical audiences.

• Strong written and verbal English communication skills (C1 level or higher).

• Self-driven mindset with the ability to operate independently, manage ambiguity, and take ownership of high-impact initiatives.

Benefits

• Remote-friendly working environment with flexibility across European locations.

• Opportunity to own the growth strategy of a high-impact B2C digital marketplace.

• Ability to directly influence product direction through experimentation, research, and data-driven insights.

• Collaborative environment working across product, engineering, marketing, and analytics teams.

• Opportunity to solve complex consumer problems using advanced technology and optimization strategies.

• Culture focused on innovation, measurable impact, and continuous learning.

• Exposure to large-scale digital marketplace operations and performance-driven product development.

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