All-in-One Marketing Manager (IT Business Enablement / Adoption)

Accountabilities:

• Own and execute internal marketing and adoption campaigns end-to-end, from planning and briefing to delivery and performance tracking

• Create engaging multi-format content including copy, visuals, and short-form video independently without dedicated creative support

• Design and implement adoption-focused messaging strategies that move users from awareness to active product usage and behavior change

• Leverage AI tools to enhance productivity, scale content production, and improve creative output quality

• Monitor campaign performance, analyze engagement data, and continuously optimize strategies for higher impact

• Collaborate with IT and product teams to translate technical capabilities into clear, compelling internal narratives

Requirements:

• 8+ years of experience in marketing, internal communications, product marketing, or closely related fields

• Strong ability to operate as a generalist capable of ideation, writing, design execution, and content production independently

• Proven experience in internal campaigns, change management, or product adoption initiatives

• Strong storytelling, copywriting, and visual communication skills across multiple formats

• Adoption-first mindset with a focus on driving usage and engagement rather than just awareness

• Comfort working in fast-changing environments with shifting priorities and deadlines

• Hands-on experience with AI-powered content tools (e.g., ChatGPT, Midjourney, Adobe Firefly, Runway) is a strong advantage

• Experience in enterprise IT, digital transformation, or internal platform rollouts preferred

• Strong portfolio demonstrating versatility across campaign work, content, and creative execution

Benefits:

• Opportunity to work in a high-impact, innovation-driven AI and enterprise technology environment

• Exposure to cutting-edge AI tools and modern digital transformation initiatives

• High ownership role with end-to-end responsibility across campaigns and strategy

• Fast-paced startup-style culture with strong learning and growth potential

• Opportunity to shape internal product adoption at scale across enterprise users

• Collaborative and experimentation-driven work environment.

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