The Challenge
Jelou processes $100M+ in transactions annually through AI agents on WhatsApp. You'll own the product-led growth engine that converts developers into power users, bridging product, revenue, and developer experience to unlock the next phase of platform adoption.
Your Mission
Map and instrument the complete developer activation funnel (signup → first agent → first real transaction) with baseline metrics on drop-off points
Ship 2-3 high-impact onboarding improvements (faster setup, better templates, clearer first-value path) and measure activation lift
Establish weekly dashboard of core growth metrics (activation rate, time-to-value, weekly active developers, retention cohorts)
Identify and document top 3-5 winning use cases from current developer base with full playbooks for replication
Increase developer activation rate by 25-40% through optimized product experience and onboarding redesign
Reduce time-to-first-value from signup to deployed agent by 30%+ via templates, better docs, and UX friction removal
Launch and scale 3+ growth loops (sharing, templates, marketplace, use case expansion) that drive viral adoption and retention
Build a replicable developer segmentation and upsell motion that moves activations toward revenue-generating use cases
KPIs You'll Own
Activation Rate
% of signups that successfully create and deploy their first agent within 7 days of signup
Time to First Value
Days from signup to first deployed agent in production
Weekly Active Developers
Count of unique developers building or managing agents weekly
Developer Retention (D7, D30, D90)
Cohort-based retention showing % of activated developers still active at 7, 30, 90 days
Revenue Per Activated Developer
Average transaction volume or revenue generated by activated developers within 90 days
Drop-off by Funnel Stage
Granular conversion tracking from signup → template selection → agent creation → first deploy
Tools & Stack
Your Team
Your Manager
Likely Head of Product or VP Growth (not specified)
Current Team
Cross-functional: Product, Engineering, Growth, Revenue, Developer Experience teams
New role - building the product growth function
The Package
Salary
$80K-$120K base
Remote
On-site in Bogota, D.C., Colombia (full-time)
Benefits & Perks
Company Intelligence
Jelou builds AI agents that execute financial operations directly within conversational channels like WhatsApp. They enable banks, fintechs, retailers, and enterprises across LATAM to process secure, scalable, revenue-generating transactions inside chat. The platform has moved $100M+ in transactions in the past year.
Customers
Banks, fintechs, retailers, and enterprises in LATAM
Culture
Direct, execution-focused, data-driven, product-obsessed
Is This Role For You?
- You've driven product adoption metrics (activation, retention, DAU) in B2B SaaS or developer platforms
- You speak fluent SQL and can own your own dashboards—you don't wait on analysts
- You're comfortable in ambiguity and shipping fast; you optimize as you learn, not after 6 months of planning
- You have hands-on experience running product experiments and A/B tests, not just strategy docs
- You understand developer psychology and can translate technical needs into frictionless product experiences
- You're a pure strategist who doesn't code or hands-on execute—this role is 70% direct execution, 30% strategy
- You need a fully remote setup; this is on-site in Bogota
- You've never measured product growth with concrete metrics (activation rate, cohort retention, funnel analysis)
Interview Process
Initial screening
Conversation about your product growth experience and growth metrics you've owned
Case study or take-home
Likely: analyze a developer platform problem and propose growth initiatives with metrics
Product deep dive
Walkthrough of Jelou's current activation funnel, your thoughts on friction points, and immediate improvements
Cross-functional interviews
Conversations with Product Lead, Head of Growth, and Head of Developer Experience on collaboration fit
Final round
Leadership conversation on growth vision and 90-day roadmap
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.