The Challenge
Intellias is a $300M+ digital engineering powerhouse (3000 people, 15 countries) with strong delivery credibility but fragmented marketing. You'll architect a unified Growth & Positioning Engine that connects brand strategy to pipeline and revenue-transforming how the market sees an AI-enabled, industry-led engineering leader.
Your Mission
Audit and map existing corporate, vertical, and talent marketing structures; design unified operating model with clear governance and accountability
Establish marketing attribution and performance measurement framework to baseline current pipeline contribution and revenue influence
Develop unified value proposition and messaging framework across 5 key verticals (Mobility, BFSI, Retail & CPG, Healthcare, High-tech)
Align marketing strategy with vertical P&L priorities; present integrated roadmap and budget plan to CEO and Executive Team
Launch account-based marketing program targeting top 100 enterprise accounts with vertical-specific narratives and demand generation
Establish analyst relations and market authority program; secure 3+ analyst briefings and thought leadership placements
Implement marketing dashboards tracking pipeline velocity, deal acceleration, and revenue attribution by vertical and campaign
Build and onboard global marketing leadership team (vertical leads, demand gen lead, positioning lead); define team structure and KPIs
KPIs You'll Own
Marketing-Influenced Pipeline
Percentage of new pipeline sourced or influenced by marketing campaigns; target 40%+ of total pipeline within 6 months
Deal Acceleration
Average sales cycle reduction for accounts engaged via ABM and demand gen; track 15%+ improvement in deal velocity
Brand Awareness & Positioning
Analyst mentions, media impressions, and share-of-voice in key verticals; monthly tracking vs. top 3 competitors
Marketing ROI
Revenue attributed to marketing divided by marketing spend; target 4:1 or higher within 12 months
Vertical Marketing Maturity
Scorecard assessing positioning clarity, messaging consistency, and demand generation discipline across all 5 verticals
Tools & Stack
Your Team
Your Manager
CEO
Current Team
Established marketing organization with corporate, industry vertical, and talent marketing capabilities (team size to be clarified)
Role involves building and scaling global marketing leadership; hiring planned for vertical leads, demand gen lead, and positioning lead
The Package
Salary
$280K-$320K base
Variable
Likely 30-50% bonus tied to pipeline, revenue, and marketing KPIs
Equity
Probable equity stake (pre-IPO or private company structure)
Remote
On-site in United States (full-time, ONSITE)
Benefits & Perks
Company Intelligence
Intellias is a global digital engineering partner with 20+ years of track record helping enterprise clients (Fortune 500 brands) accelerate innovation across Mobility, BFSI, Retail & CPG, Healthcare, and High-tech. The company operates 3000 professionals across 15 countries and is transitioning to an industry-led, AI-enabled growth model with enterprise positioning focus.
Team Size
3000
Customers
HERE Technologies, TomTom, HelloFresh, Travis Perkins (and other Fortune 500 enterprise clients)
Culture
Delivery-focused with strong engineering credibility; moving toward strategic positioning and demand discipline; values transparency, accountability, and measurable outcomes
Is This Role For You?
- You've led marketing at VP/CMO level in B2B IT Services, Digital Engineering, or similar complex, multi-vertical enterprise sales organizations
- You excel at translating positioning strategy into pipeline and revenue outcomes; comfortable with P&L accountability and financial discipline
- You're a skilled operator in international, matrixed organizations; you navigate vertical business leaders and drive alignment without formal authority
- You combine strategic vision (market authority, brand narrative) with operational execution (ABM, attribution, demand gen discipline)
- You're energized by scaling and systematizing marketing across multiple geographies and business units
- You prioritize creative brand work over pipeline and revenue impact; CMO role requires measurable demand generation and sales alignment
- You lack experience managing global teams and complex stakeholder dynamics; this role demands executive presence and cross-functional influence
- You're uncomfortable with accountability metrics and financial transparency; marketing here is a revenue-generating function, not a cost center
Interview Process
Initial Screening
Phone conversation with recruiter or CEO to assess fit, background in IT Services/Digital Engineering, and interest in scaling marketing from credibility to demand
CEO Conversation
1:1 with CEO to discuss strategic vision, growth priorities, market positioning challenge, and marketing's role in transformation
Marketing Strategy Deep Dive
Presentation or workshop on how you'd approach unifying fragmented marketing, building positioning, and connecting to revenue; stakeholder feedback included
Executive Team Panel
Round-table with CFO, COO, and vertical business leaders to assess collaboration style, executive presence, and ability to align across complex orgs
Reference Checks
Calls with prior CFO/CEO and key stakeholders to validate revenue impact, team building, and execution in similar environments
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.