Senior Digital Marketing Manager

About Us

insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. We empower leaders from over 32,000 organizations to make timely and intelligent decisions. Our comprehensive solutions span Financial Planning and Analysis (FP&A), Controllership, and Data and Analytics. We deliver finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy, and compliance. Learn more at insightsoftware.com.

Job Description

As a Senior Digital Marketing Manager for our Equity Management business unit, you will serve as the strategic digital marketing leader, responsible for developing and executing comprehensive digital strategies that grow brand awareness and drive pipeline generation, as well as customer and partner acquisition. Reporting to the Senior Director, Marketing, you will develop and implement data-driven digital marketing strategies across paid and organic channels, taking ownership of budget allocation, vendor relationships, and ROI accountability.

Your deep expertise will enable you to work independently while collaborating seamlessly with cross-functional teams in Product, Sales, Customer Success, and Marketing, including the digital shared services team, to ensure strategic alignment with our business objectives. Your success will be measured by achieving aggressive YoY growth targets through digital-sourced pipeline, marketing-attributed bookings, conversion rate optimization, and efficient customer acquisition costs.

This role requires someone who can develop and execute digital marketing strategies in complex B2B environments, translating equity management concepts into compelling digital campaigns that resonate with sophisticated finance and HR audiences. In addition to demand capture, you will navigate complex partner dynamics and create measurement frameworks that demonstrate clear connections between digital activities and revenue outcomes.

As a Senior Digital Marketing Manager, You Will

Strategic Leadership & Ownership

• Own and manage the digital marketing strategy and budget for the Equity Management business unit, making strategic investment decisions to maximize ROI
• Analyze digital performance metrics, providing regular reports and insights to stakeholders, as well as educating stakeholders on best practices, emerging trends, and opportunities
• Be the cross-functional lead and main point of contact for digital within the Equity Management BU, proactively collaborating with senior leaders in Marketing, Product, Sales, Customer Success, and other Departments
• Develop and manage relationships with external vendors, agencies, and technology partners to extend capabilities and drive results
• Lead competitive digital intelligence efforts, monitoring how competitors position themselves and identifying opportunities for differentiation

Strategy & Execution

• Develop comprehensive digital marketing strategies that align with business unit objectives and address the unique needs of equity management buyers
• Design integrated, multi-touch campaigns that guide prospects through complex buyer journeys, from awareness through advocacy
• Partner with product marketing to translate technical equity management features and compliance requirements into compelling digital content and messaging
• Collaborate with both BU-assigned paid media specialists and shared web, SEO, and social media teams on campaign strategy, execution, optimization, and reporting— providing strategic direction and ensuring alignment with business objectives
• Work with shared service digital team to incorporate website optimization efforts specific to equity management audiences to enhance user experience, increase conversion rates, and support SEO goals
• Identify, evaluate, and test new digital channels and tactics to reach hard-to-access finance, legal, and HR audiences
• Develop and execute account-based marketing (ABM) strategies for high-value enterprise prospects in coordination with sales leadership
• Stay current on industry trends, emerging digital marketing technologies, and equity management market dynamics to maintain competitive edge and educate stakeholders

Measurement & Optimization

• Analyze digital performance metrics and provide regular reports with strategic insights and recommendations to senior stakeholders and executive leadership
• Work with RevOps to ensure accurate lead routing, attribution, and performance management that clearly demonstrate digital marketing ROI and contribution to pipeline and revenue
• Be accountable for achieving specific digital MQL, pipeline, and booking goals aligned with broader business unit and company objectives
• Lead the overarching A/B testing strategy for the Business Unit, using insights to drive continuous improvement and inform broader marketing strategies
• Conduct post-campaign analysis to identify learnings and optimize future investments

Qualifications

• 7-10+ years of experience as a digital marketing professional managing enterprise-level paid media campaigns in B2B marketing, with at least 3 years in senior/lead capacity, particularly for software/technology businesses
• Extensive experience in digital strategy development and execution across paid and organic channels, with a focus on Google, LinkedIn and Meta, including social media, SEO, paid search, PPL, OOH, display, and programmatic
• Deep experience with Salesforce, Pardot, Google Analytics, Google Ads, YouTube, LinkedIn, and ABM platforms including hands-on optimization, strategic configuration, and reporting
• Highly proficient in demand generation and campaign analysis, reporting, and data-driven decision-making with ability to present complex data insights to executive audiences
• Experience managing agency relationships and vendor partnerships to drive business outcomes

Preferred

• Experience working with PE-backed companies or in high-growth SaaS environments with lean, matrixed teams
• Domain knowledge in financial software, equity compensation, cap table management, stock administration, or HR/finance technology
• Project management experience across platforms like Wrike, Asana, Trello, Monday, Basecamp, etc.
• Advanced experience with ABM and data platforms like Clearbit, 6sense, ZoomInfo, or Demandbase
• Experience with digital marketing in competitive landscapes requiring strategic positioning and differentiation

Core Values

• Drive & Discipline: Ability to operate in a fast-paced environment across various projects with a focus on achieving high-quality results on time and within budget.
• Growth Mindset: Actively look for ways to help the team and improve the way things are done.
• Crispness of Execution: Passion for process and an attitude exemplified by creating value for clients and delivering superior financial results.
• Communication: Ability to effectively present information to internal and external stakeholders both orally and in writing.
• Creative Thinking, Analysis & Strategy: Ability to use metrics and various inputs to create innovative marketing programs/campaigns and new strategies for partner marketing.
• Leadership: Ability to work with people at various levels of the organization internally and externally.

The salary range in United States of America for this position is 88,000.00 to 111,000.00 USD Annual.

Your specific offer within this range will be determined by your skills, experience, and qualifications. For non-sales roles, you may be eligible for a bonus. For sales roles, this range includes a commission target.

We are committed to pay transparency and fair compensation practices. If you have questions about our compensation approach, please don't hesitate to ask during the interview process.

Additional Information

All your information will be kept confidential according to EEO guidelines.

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