The Challenge
inDrive is scaling aggressively across Latin America and needs a marketing leader to own growth in Chile. You'll drive acquisition and retention for both passengers and drivers while building a cohesive brand strategy across digital, partnerships, and offline channels.
Your Mission
Audit current marketing mix and identify quick wins to improve CAC and retention metrics for passenger and driver cohorts
Develop and socialize 6-month marketing strategy with cross-functional stakeholders (Product, BD, Driver Ops, PR)
Launch 2-3 test campaigns across digital channels to validate growth levers and establish baseline performance benchmarks
Build relationships with local partnership prospects and close 1-2 strategic brand collaborations
Hit acquisition targets for passengers and drivers while improving retention by 15-20% through targeted campaigns
Scale proven digital channels and partnerships, demonstrating ROI on each marketing dollar spent
Establish monthly marketing performance dashboards tracking CAC, LTV, brand awareness, and driver/passenger engagement
Lead creative refresh and local brand positioning aligned with global guidelines; measure brand lift impact
KPIs You'll Own
CAC (Customer Acquisition Cost) - Passengers & Drivers
Track cost per acquired user by cohort; optimize spend allocation based on payback periods.
Retention Rate & Churn
Monitor D1, D7, D30 retention and driver churn to understand product-market fit and campaign impact.
Marketing Mix ROI
Measure return on spend across digital, partnerships, media, and offline; inform budget allocation.
Brand Awareness & Consideration
Quarterly brand tracking to ensure local positioning resonates and aligns with global brand identity.
Tools & Stack
Your Team
Your Manager
VP/Director of Corporate Marketing (likely regional or global role)
Current Team
Likely 2-4 person marketing team; cross-functional collaboration with Product, BD, Driver Ops, Legal, PR
Core backfill for growth—key leadership gap in Chile market
The Package
Salary
$70K-$95K CLP annually (adjusted for Santiago COL; equiv. ~$8.5K-$11.5K USD/mo base)
Remote
On-site, Santiago, Chile
Benefits & Perks
Company Intelligence
inDrive is a global ride-hailing platform disrupting traditional models with a unique peer-to-peer approach. The company operates in 40+ countries and is expanding aggressively in Latin America, competing with Uber and Bolt.
Culture
Fast-paced, collaborative, matrix-based org that values local market insights and data-driven decision-making.
Is This Role For You?
- You've driven growth for a consumer/marketplace product (mobile-first preferred) in a fast-scaling company
- You're comfortable managing multiple stakeholders across Product, Ops, and BD in a matrix structure
- You speak fluent Spanish and English and have lived/worked in LatAm or multicultural environments
- You're scrappy—you'll run campaigns, manage agencies, and get your hands dirty when needed
- You obsess over data, A/B test ruthlessly, and can pivot quickly based on what the market tells you
- You need remote work or flexible location—this is 100% on-site in Santiago
- Your Spanish is weak or you've never worked in multicultural, matrix environments
- You prefer deep specialization in one channel (e.g., paid ads only) over owning full marketing strategy
- You're risk-averse or uncomfortable with ambiguity; inDrive's market is still building and evolving
Interview Process
Initial Screening
Recruiter call to confirm bilingual fluency, marketplace/mobile experience, and on-site commitment (20 min)
Case Study / Strategy Exercise
Present a marketing strategy for a new market or product expansion; focus on channel mix and KPI targets (async or live)
Marketing Leadership Interview
Director/VP of Marketing dives into campaign execution, data analysis, stakeholder management, and past wins/failures (45-60 min)
Cross-Functional Alignment
Conversation with Product/BD lead to assess collaboration style and market intuition (30-45 min)
Final Round & Offer
Potential meeting with Country Head or Regional Lead; offer discussion and logistics
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.