The Challenge
IDT Corporation (NYSE-listed, $1.5B+ revenue) needs a bilingual marketing specialist to drive customer lifecycle growth for BOSS Money Transfer across the US market. You'll own CRM strategy from acquisition through retention—managing campaigns across email, SMS, push, and in-app channels while building community presence.
Your Mission
Map and document current BOSS Money customer lifecycle, identify top acquisition and retention levers
Execute 4-6 multi-channel CRM campaigns (email, SMS, push) with documented A/B test results and lift metrics
Establish campaign calendar in JIRA with 60%+ on-time launch rate and clear segmentation rules
Attend and activate 2-3 community events with collateral, offers, and post-event performance tracking
Achieve 15%+ lift in retention/engagement metrics through personalized lifecycle messaging
Build and validate 8+ audience segments with behavioral/demographic data, measuring conversion lift per segment
Reduce campaign launch cycle time by 30% through process optimization and cross-functional alignment
Support 40%+ YoY transaction growth in BOSS Money through targeted win-back and upsell campaigns
KPIs You'll Own
Campaign Conversion Rate
Track acquisition, engagement, and retention conversion rates across email, SMS, and push channels.
Customer Lifecycle Value (CLV)
Measure average revenue per user across acquisition, onboarding, and retention phases.
Campaign Launch On-Time Rate
Percentage of campaigns shipped by planned date—internal operational metric.
Segment Performance Lift
A/B test lift metrics showing personalized messaging ROI vs. control groups.
Community Event ROI
Track attendees, offer redemptions, and downstream transaction volume by event.
Tools & Stack
Your Team
Your Manager
CRM or Marketing Manager (not specified)
Current Team
CRM team, design team, product team (cross-functional)
New role—growth mandate for BOSS Money Transfer
The Package
Salary
$55K-$75K base
Remote
On-site in Bogota, Colombia (labeled 'remote' but position is ONSITE)
Benefits & Perks
Company Intelligence
IDT Corporation is a NYSE-listed communications and financial services company founded in 1990, now a global leader in prepaid communication and payment services. Operating across 20+ countries with 1,500+ employees and $1.5B+ revenue, IDT powers BOSS Money Transfer and other fintech products for emerging markets.
Founded
1990
Team Size
1500
Funding
Public (NYSE)
Customers
B2C—money transfer users, prepaid communication customers
Culture
Stable, growth-oriented, multinational
Is This Role For You?
- You have 3+ years of B2C CRM or marketing communications experience and want hands-on campaign ownership
- You're bilingual (Spanish/English) and comfortable navigating cross-cultural, multinational teams
- You're proficient in Braze and comfortable with mobile app marketing, segmentation, and A/B testing
- You thrive in fast-paced fintech/money transfer environments where personalization drives transaction growth
- You're based outside LATAM—this role is on-site in Bogota and only accepting LATAM applicants
- You lack B2C experience or haven't worked with Braze and app-based campaigns at scale
- You prefer strategic/leadership work over hands-on execution—this is a specialist role managing campaigns, JIRA tickets, and community events
Interview Process
Application review
Submit CV in English; AI-assisted resume screening and human review
Phone screen
Conducted in English; assess CRM experience, Braze knowledge, and bilingual capability
Campaign brief exercise
Design and present a sample CRM campaign (acquisition or retention) with segmentation and messaging
Cross-functional panel
Meet with CRM manager, product lead, and design lead to evaluate collaboration fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.