The Challenge
HSBC CIB Europe needs someone to overhaul their digital presence across websites, social, and paid channels. You'll own the full funnel—from always-on SEO to ABM campaigns—for a banking heavyweight with European reach.
Your Mission
Audit current SEM, SEO, and social performance; establish baseline metrics and identify quick wins on campaign spend efficiency
Launch optimized lead generation campaigns across web and social targeting CIB decision-makers
Implement ABM program targeting priority accounts with personalized digital experiences
Set up comprehensive digital and social reporting dashboard tracking conversion rates and engagement metrics
Achieve 15-20% improvement in SEM ROI through continuous campaign optimization and A/B testing
Establish always-on SEO strategy with measurable monthly organic traffic growth targets
Scale ABM program to 50+ target accounts with defined engagement and pipeline contribution metrics
Deliver quarterly business reviews showing digital channel contribution to CIB Europe revenue pipeline
KPIs You'll Own
SEM ROAS
Return on ad spend across search campaigns; target 3.5x+ for CIB Europe campaigns
Organic Traffic Growth
Month-over-month percentage increase in qualified organic visits to European CIB websites
ABM Engagement Rate
Percentage of target accounts showing meaningful engagement with personalized campaigns
Lead Generation Volume & Quality
Number and conversion rate of MQL-to-SQL progression from web and social campaigns
Social Media Performance
Engagement rate, follower growth, and click-through rate across HSBC CIB Europe social channels
Tools & Stack
Your Team
Your Manager
Not specified; likely Digital Marketing Director or CIB Europe Marketing Lead
Current Team
Not specified; appears to be a solo digital marketing function or small team supporting HSBC CIB Europe
Backfill or expansion role for 5-month term contract
The Package
Salary
€45K-€55K
Remote
On-site in Paris, Île-de-France, France
Benefits & Perks
Company Intelligence
HSBC is a global banking and financial services leader with significant presence across Europe. The Corporate, Institutional & Banking (CIB) division serves large multinational corporations and institutional clients. HSBC was certified Top Employer 2026 in Europe, recognized for HR practices and diversity leadership.
Customers
Large multinational corporations and institutional banking clients across Europe
Culture
Commitment to diversity & inclusion, flexible working arrangements, employee resource groups, work-life balance
Is This Role For You?
- You've managed SEM and SEO campaigns at scale with proven ROI improvement track record
- You're comfortable wearing multiple hats—SEM, SEO, social, ABM, reporting—and thrive in fast-paced environments
- You speak French or are comfortable in a French work environment (bilingual bonus)
- You've built and executed ABM programs or lead generation campaigns for B2B or enterprise audiences
- You're data-driven and can build dashboards and tell stories with numbers
- You need permanent stability—this is a 5-month fixed contract with unclear extension
- You're looking for a specialized role (SEM-only or SEO-only); this requires breadth across digital channels
- You don't have direct hands-on experience with campaign optimization and reporting tools
- You're not willing to work on-site in Paris full-time
Interview Process
Initial phone screen
Discuss digital marketing experience, SEM/SEO/ABM background, and contract term expectations
Case study or test
Likely SEM optimization scenario or campaign performance analysis for HSBC-like enterprise clients
Panel interview
Meet with Digital Marketing Manager/Director and possibly CIB Europe business stakeholders
Final round
Senior leadership alignment on strategy, team fit, and contract terms
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.