The Challenge
Houston Dynamo Football Club is building the next championship run while growing the most inclusive fan base in Texas. You'll own the digital playbook—from email to paid ads to web/app content—that drives ticket sales and fan engagement across two professional teams (MLS + NWSL).
Your Mission
Audit current email, paid media, and CMS performance; identify quick wins to improve campaign ROI by 15-20%
Establish audience segmentation strategy and implement retargeting campaigns across Facebook/Google Ads
Develop and launch 2-3 integrated digital campaigns (web, email, app, paid) tied to key matchdays or promotions
Build reporting dashboard with BI team tracking email open rates, click-through rates, paid media ROAS, and website conversion metrics
Achieve 25%+ improvement in email campaign engagement (open rate, click-through rate) through personalization and segmentation
Reduce cost-per-ticket-acquisition by 20% through continuous A/B testing and paid media optimization
Refresh website and app content strategy; improve mobile UX metrics and increase ticket-driven conversion rate by 15%
Expand paid media portfolio with 2-3 new channels/tactics recommended by vendors; test and scale winners
KPIs You'll Own
Email Campaign ROI
Revenue generated from email-driven ticket sales divided by email marketing spend; target 4:1 or better.
Paid Media ROAS
Return on ad spend across Facebook, Google, and other paid channels; measure ticket and merchandise revenue per dollar spent.
Website Conversion Rate
Percentage of website visitors who complete a ticket purchase or fan signup; track by traffic source and campaign.
Cost Per Ticket Acquisition
Total digital marketing spend divided by tickets sold; focus on reducing this metric quarter-over-quarter.
Email List Growth & Engagement
Subscriber acquisition rate, list health (unsubscribe %), open rates, and click-through rates by segment.
Tools & Stack
Your Team
Your Manager
Not specified (likely VP/Director of Marketing or similar)
Current Team
Creative/production teams, Business Intelligence team, vendor/agency partners
New role or backfill not specified
The Package
Salary
$65K-$85K base
Remote
On-site, Houston, TX
Benefits & Perks
Company Intelligence
Houston Dynamo Football Club operates two professional soccer teams (Houston Dynamo in MLS, Houston Dash in NWSL), a development academy, charitable foundation, and two sports facilities. The organization is focused on winning championships, uniting Houston through soccer, and building the most inclusive and diverse fan base in the region.
Culture
Community-focused, championship-driven, inclusive
Is This Role For You?
- You've managed paid media budgets across Facebook/Google and can prove ROAS improvements or cost reductions
- You love email marketing and understand segmentation, personalization, and testing to drive revenue
- You're scrappy—comfortable with tight deadlines, high-pressure situations, and wearing multiple hats
- You're data-obsessed: you live in Google Analytics, dashboards, and making decisions based on real metrics
- You want to build fan loyalty and drive ticket sales in a sports/entertainment setting where your work directly impacts the bottom line
- You need remote flexibility; this is 100% on-site in Houston
- You lack hands-on experience with paid media platforms (Facebook, Google Ads, etc.) or email marketing tools
- You prefer brand awareness campaigns over performance-driven, revenue-focused digital marketing
Interview Process
Initial Screen
Phone or Zoom call with recruiter or hiring manager to assess background, experience, and fit
Portfolio Review
Bring 2-3 past campaign examples showing email performance, paid media results, and website/app optimization
Technical Case Study
Likely asked to walk through how you'd approach a digital marketing challenge (e.g., low email open rates, high CAC)
Team Interview
Meet with marketing director, creative lead, and/or BI team to discuss collaboration, tools, and strategy
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.