Senior Director of Global Growth Marketing

Job Overview

We are seeking a dynamic and visionary Senior Director of Global Growth Marketing to lead our worldwide marketing initiatives and accelerate our business expansion. This strategic leader will craft innovative marketing strategies, oversee multi-channel campaigns, and leverage cutting-edge digital tools to drive brand awareness, customer acquisition, and revenue growth across diverse markets. The ideal candidate is passionate about data-driven decision-making, possesses a deep understanding of digital marketing ecosystems, and thrives in a fast-paced, collaborative environment. Join us to shape the future of our global presence and make a lasting impact on our brand’s growth trajectory.

Responsibilities

• Develop and execute comprehensive global growth marketing strategies that align with corporate objectives and target markets.
• Lead the planning, setup, and optimization of digital advertising campaigns across platforms such as Google Ads, Facebook Advertising, and other paid media channels.
• Utilize advanced SEO tools and techniques to enhance organic search visibility and improve website ranking performance.
• Oversee content creation efforts including copywriting, graphic design using Adobe Creative Suite, and website management through WordPress and content management systems.
• Implement marketing automation workflows to nurture leads, increase engagement, and streamline campaign execution.
• Analyze web analytics reporting with tools like Google Analytics, Google Tag Manager, and web analytics platforms to measure campaign effectiveness and inform strategic adjustments.
• Manage performance marketing initiatives including paid search marketing (SEM), paid advertising campaigns, social media advertising campaigns, and web analytics to optimize ROI.
• Collaborate with cross-functional teams on website management updates using HTML, CSS, JavaScript, SQL, and other technical skills for website optimization.
• Conduct keyword research and SEO audits to identify opportunities for organic growth while maintaining a focus on B2B marketing strategies.
• Lead a team of marketing professionals in executing digital campaign management efforts that support global expansion goals.

Skills

• Extensive experience with SEO tools, SEM platforms like Google AdWords (Google Ads), Facebook Advertising, and paid advertising campaign management.
• Proficiency in digital marketing tools including Google Analytics, Google Tag Manager, Marketing automation platforms, and web analytics reporting tools.
• Strong technical skills in HTML, CSS, JavaScript, SQL for website management and digital campaign setup.
• Expertise in content creation including copywriting, graphic design (Adobe Photoshop), and content management systems such as WordPress.
• Demonstrated ability to execute social media marketing strategies across various platforms with a focus on social media management and social media advertising campaigns.
• Proven success in conversion optimization techniques to maximize campaign performance and user engagement.
• Deep understanding of e-commerce platforms and online sales funnels for B2B or B2C markets.
• Excellent analytical skills with the ability to interpret data for performance marketing insights; experience with web analytics reporting is essential.
• Strong project management skills with the ability to lead multiple campaigns simultaneously while maintaining attention to detail.
• Technical proficiency in website management tools including Google Tag Manager; familiarity with JavaScript for advanced tracking implementations is preferred.

Join us as we push the boundaries of digital innovation! This role offers an exciting opportunity to influence global growth initiatives through strategic leadership in digital marketing excellence-empowering brands worldwide while advancing your career in a vibrant environment committed to excellence.

Pay: $120,000.00 - $160,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Retirement plan

Work Location: Remote