The Challenge
HelloKindred's IT Services client is building their Mexico operations and needs a marketing leader who can own strategy AND execution. You'll report directly to the Head of Marketing while building brand presence in a high-growth region.
Your Mission
Audit current Mexico marketing efforts and develop 90-day strategic roadmap aligned with regional business goals
Launch at least 2 integrated campaigns across digital and traditional channels targeting Mexico-specific audience segments
Establish marketing team structure, roles, and performance metrics; conduct initial team coaching sessions
Build stakeholder relationships with regional leadership and external partners (agencies, media, PR); secure budget commitments
Deliver measurable results on 3+ integrated campaigns with documented ROI and regional brand awareness lift
Mentor marketing team to execution excellence; implement team performance dashboard and monthly review cadence
Establish repeatable processes for campaign planning, budget management, and cross-functional alignment
Present business case for permanent role conversion with data showing marketing contribution to Mexico revenue growth
KPIs You'll Own
Campaign ROI
Measure revenue impact and cost-per-acquisition across all integrated marketing initiatives
Brand Awareness Lift
Track aided/unaided brand recall and consideration metrics in target Mexico market segments
Team Engagement & Retention
Monitor marketing team performance, development progress, and retention rate
Marketing Budget Efficiency
Compare planned vs. actual spend across channels and campaigns; optimize for maximum impact
Stakeholder Alignment Score
Quarterly feedback from regional/country leadership on marketing strategy execution and business support
Tools & Stack
Your Team
Your Manager
Head of Marketing (regional/global)
Current Team
Local Mexico marketing team (size unspecified; implied small team requiring mentorship)
Backfill or new leadership layer—unclear, but role suggests building out existing team
The Package
Salary
$85K-$120K base (USD equivalent; adjusted for Mexico City market and seniority)
Remote
Remote during 3-6 month contract; hybrid if converted to permanent role. Must be on-site in Mexico City.
Benefits & Perks
Company Intelligence
HelloKindred is a staffing specialist connecting marketing, creative, and tech talent to flexible opportunities with trusted brands. The client is an IT Services company scaling Mexico operations and needs experienced marketing leadership to drive regional growth and brand positioning.
Culture
Results-driven, collaborative, fast-paced; emphasis on flexible work and accessibility
Is This Role For You?
- You've built and led marketing teams at regional/country level with P&L accountability and proven ROI metrics
- You're fluent in Spanish + English and have direct experience in Mexico or LATAM markets (not just theoretical knowledge)
- You thrive in ambiguity and can own strategy AND execution—not waiting for perfect data before moving fast
- You're open to a short-term contract with a real opportunity to extend into a permanent leadership role
- You need visa sponsorship—role requires legal work authorization in Mexico already in place
- You prefer fully remote work or can't be on-site in Mexico City regularly during contract period
- You're uncomfortable with 3-6 month contract uncertainty or lack the financial cushion for potential gap
Interview Process
Initial Screening
HelloKindred recruiter reviews CV for marketing leadership experience, regional/LATAM background, and language fluency
Phone Interview
Conversation with HelloKindred account manager on marketing strategy, team leadership, and Mexico market knowledge
Client Stakeholder Meeting
Interview with Head of Marketing and regional leadership; expect questions on campaign execution, budget management, and stakeholder influence
Case Study / Presentation
Likely request to present a Mexico marketing strategy or past regional campaign (details TBD)
Final Decision
Reference checks and offer contingent on legal work authorization verification
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.