Marketing Manager

Overview

Perfect Supplements is seeking an experienced and hands-on Marketing Manager to lead and execute marketing initiatives. This position is responsible for driving brand awareness, consumer engagement, and revenue growth through strategic marketing initiatives. The Marketing Manager serves as a key contributor to Perfect Supplements’ continued growth by ensuring our brand remains relevant, differentiated, and highly visible in an increasingly competitive marketplace.

Responsibilities

• Collaborate with Leadership and Creative Director to develop and implement marketing strategies that align with business objectives, sales goals, and brand growth initiatives.
• Manage digital marketing efforts, including website content, email campaigns, social media, and digital advertising.
• Lead brand management efforts, ensuring consistency in messaging, visual identity, and customer experience.
• Plan and execute product launches, promotions, and marketing campaigns across multiple channels.
• Build and manage the yearly marketing budget.
• Oversee marketing materials including packaging support, sales collateral, and promotional assets.
• Monitor market trends, consumer behavior, and competitor activity within the supplements industry.
• Ensure all marketing initiatives comply with supplement advertising and packaging regulations.
• Track campaign performance and marketing effectiveness using analytics and reporting to inform strategy.
• Become expert on Agentic Search
• Use AI to assist in content creation and analytics

Experience

• Strong understanding of branding, digital marketing, content development, and campaign execution.
• Comfortable using AI tools to generate content and analyze stats.
• Highly organized with strong project management skills and attention to detail.
• Ability to balance strategic planning with day-to-day execution in a fast-paced, ever changing environment.
• Experience with Google Analytics, Marketplace, PPC advertising, etc.
• Creative thinker with strong business acumen and problem-solving abilities.
• Ability to identify trends, research them, present them as an option for Perfect Supplements, and implement them. (FrontrowMD, Trend, Colostrum, packaging, Rainforest, Climate Collaborative, etc.)
• 4+ years of marketing experience, including experience leading initiatives or teams.
• Bachelor’s degree in Marketing, Communications, Business, or related field strongly preferred.
• Experience in supplements, consumer packaged goods (CPG), food & beverage, wellness, or other regulated industries preferred.

Pay: $75,000.00 - $90,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Retirement plan

Work Location: In person