The Challenge
A top-3 US health insurance provider needs marketing specialists to own paid media, content, and direct mail campaigns. You'll work across Google Ads, Facebook, LinkedIn, and Looker Studio—moving the needle on campaign ROI in a high-stakes healthcare vertical.
Your Mission
Set up and optimize paid media campaigns across Google Ads, Facebook Ads, and LinkedIn Ads; establish baseline performance metrics
Build or audit 2-3 campaign reporting dashboards in Looker Studio with stakeholder-facing KPIs
Execute first direct mail or print campaign end-to-end, from design approval through vendor management and delivery tracking
Document content calendar, review workflows, and quality assurance processes for all marketing collateral
Deliver 15-20% improvement in paid media campaign performance (CTR, conversion rate, or cost-per-acquisition vs. baseline)
Own monthly performance reporting and stakeholder presentations; demonstrate ROI across all media channels
Launch 3-4 integrated healthcare marketing campaigns combining paid digital, direct mail, and content assets
Mentor or document processes for content quality, campaign analytics, and project workflows to scale team efficiency
KPIs You'll Own
Cost Per Acquisition (CPA)
Track CPA across paid media channels to measure campaign efficiency and budget optimization.
Click-Through Rate (CTR)
Monitor CTR on Google Ads, Facebook, and LinkedIn to evaluate creative and targeting effectiveness.
Campaign ROI
Calculate return on investment for integrated campaigns combining digital, direct mail, and content spend.
Dashboard Accuracy & Timeliness
Measure if reporting is complete, error-free, and delivered on schedule to stakeholders.
Direct Mail Response Rate
Track conversion or engagement rate from print and direct mail campaigns versus digital benchmarks.
Tools & Stack
Your Team
Your Manager
Not specified; likely Senior Marketing Manager or Director at health insurance client
Current Team
Marketing team structure unknown; you'll support multiple role types (content, paid media, print production)
Backfill or new roles for 6-12 month contract across 3 specialist functions
The Package
Salary
$83K-$94K
Remote
On-site in California (contract states Remote but job details indicate California location; clarify with recruiter)
Benefits & Perks
Company Intelligence
Harvey Nash is a national, full-service talent management firm specializing in technology and marketing placements. This contract places you with one of California's largest health insurance providers—a Fortune 500-tier client managing millions of members.
Customers
Top-3 US health insurance provider
Is This Role For You?
- You're comfortable with contract work (6-12 months) and want exposure to healthcare marketing at scale
- You can juggle multiple role types: paid media, content ops, and print production—or specialize in one
- You love data: Excel VLOOKUP, Looker Studio dashboards, campaign analytics turn you on
- You want direct responsibility for campaign performance and stakeholder reporting without corporate red tape
- You're in California or willing to commute on-site (clarify remote vs. on-site with recruiter)
- You need full-time permanent employment or equity upside; this is a 6-12 month W2 contract
- You're not comfortable wearing multiple hats or jumping between content, paid media, and print production
- You lack hands-on experience with Google Ads, Google Analytics, or data visualization tools
Interview Process
Initial Recruiter Screen
Harvey Nash recruiter reviews marketing background, contract availability, and tool experience (Google Ads, Looker Studio, etc.).
Client Hiring Manager Call
Health insurance client's marketing director discusses specific role fit, campaign examples, and performance expectations.
Technical Case or Portfolio Review
Walk through past paid media campaigns, dashboard examples, or content performance reports you've managed.
Offer & Onboarding
Harvey Nash finalizes W2 contract terms, benefits, start date, and client onboarding logistics.
Interested in this role?
Apply now and hear back within days, not weeks.
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