The Challenge
Hallford Travels is building out their digital presence to compete in the crowded online travel space. You'll own campaign strategy across multiple channels—email, social, paid ads—to drive bookings and engagement for travel packages and destinations.
Your Mission
Launch and optimize 2-3 paid social campaigns (Instagram/Facebook) targeting 5+ destination verticals with <$1.50 CAC
Build content calendar and publish 8-12 pieces (blogs, email sequences, social posts) driving 2K+ qualified leads
Audit competitor travel marketing strategies and identify 3+ arbitrage opportunities in messaging or positioning
Establish baseline KPIs across all channels (open rates, CTR, ROAS) and document optimization playbooks
Scale top-performing campaigns to 3-4x spend while maintaining or improving ROAS targets (aim for 3:1+)
Grow email subscriber base to 25K+ and achieve 4%+ open rates through segmentation and A/B testing
Increase organic social engagement by 150% through consistent posting, community management, and user-generated content
Deliver quarterly performance report with actionable insights; implement at least 5 data-driven optimizations
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track cost-per-booking across paid channels; aim to reduce monthly by 10-15%.
Email Open Rate & Click-Through Rate
Monitor campaign performance; target 3.5%+ open rate, 0.8%+ CTR through segmentation and testing.
Return on Ad Spend (ROAS)
Measure revenue generated per dollar spent on paid social and display; target 3:1 minimum.
Website Traffic & Lead Volume
Track qualified leads generated monthly; benchmark against competitor benchmarks and historical trends.
Social Media Engagement Rate
Monitor likes, comments, shares relative to follower count; aim for 2%+ engagement on travel-focused posts.
Tools & Stack
Your Team
Your Manager
Travel Marketing Manager or Director of Marketing (not specified)
Current Team
Small distributed team; unclear exact headcount. Collaboration with travel suppliers and internal teams implied.
New role or backfill—not specified
The Package
Salary
$55K-$75K base
Remote
Fully remote, flexible scheduling
Benefits & Perks
Company Intelligence
Hallford Travels is a travel marketing and booking company operating in the competitive online travel space. Details on founding, funding, and headcount are sparse, suggesting either a small startup or established SMB focused on destination packages and cruise experiences.
Customers
Travel enthusiasts and vacation planners seeking packages, cruises, and destination experiences
Culture
Remote-first, collaborative, supportive team environment
Is This Role For You?
- You've run paid social or email campaigns and obsess over ROAS, CAC, and conversion optimization
- You're comfortable owning full-funnel marketing (awareness → lead generation → nurture) with minimal hand-holding
- You write punchy, benefit-driven copy and can A/B test messaging to boost open rates and CTR
- You're genuinely interested in travel/tourism and enjoy working in a B2C, performance-driven environment
- You're data-literate and use analytics to make decisions, not gut feel
- You need hands-on mentorship or structured feedback loops; this role implies autonomy and self-direction
- You're a designer-first marketer; this is campaign strategy, analytics, and copy—not heavy creative work
- You require clear equity upside or high variable comp; this is a stable, modest base-salary role
Interview Process
Screening Call
Likely 30-min conversation on your marketing background, channel expertise, and interest in travel/remote work
Case Study or Campaign Brief
Expect to propose a paid social or email campaign for a specific destination or travel package; assess strategy and copy
Team Interview
Conversation with direct manager and 1-2 team members to evaluate fit, communication, and collaboration
Reference Check
Standard reference verification from previous marketing or travel industry roles
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.