The Challenge
TF1 Pub is racing to stay relevant as streaming and AI reshape advertising. You'll be the architect bridging innovation strategy with advertiser value, owning everything from new ad formats to GenAI-powered marketing tools that actually move the needle.
Your Mission
Master and operationalize 3-4 GenAI tools (Gemini, Claude, Runway) for internal marketing production—build templates and workflows the team actually uses
Deliver 2 advertiser-facing pitch decks showcasing TF1's innovation strategy and premium streaming positioning that close deals
Map competitive landscape: audit 10+ international broadcasters' innovative ad formats and document 5 playbook-ready concepts for TF1
Launch internal creative brief for one new ad format concept (special device or brand content) and shepherd it to advertiser validation
Own full lifecycle of 3 advertiser innovation workshops (60-90 min each), measured by NPS >7 and deal conversion uplift
Build GenAI marketing playbook: document proven workflows for presentations, video, podcasts, commercial assets—used by team weekly
Develop and position TF1 Pub's RSE advertising offering with 3+ advertiser case studies and documented ROI metrics
Produce quarterly innovation trend reports (written + presented) that inform product roadmap and advertiser conversations
KPIs You'll Own
Advertiser Conversion Rate
% of innovation-focused advertiser meetings that result in campaign bookings or format trials
Content Output Velocity
Number of high-quality pitch decks, case studies, and commercial assets produced per month using GenAI tools
Innovation Format Adoption
Number of new ad formats or special devices launched with advertiser participation in 6 months
Workshop NPS
Net Promoter Score from advertiser-facing innovation and strategy sessions
Tools & Stack
Your Team
Your Manager
Direction Marketing, TF1 Pub
Current Team
Marketing team at TF1 Pub (size not specified)
New role—backfill or expansion unclear
The Package
Salary
€45K-€55K base
Remote
On-site only (Boulogne-Billancourt, France)
Benefits & Perks
Company Intelligence
TF1 Pub is the advertising arm of Groupe TF1, France's dominant media and broadcasting conglomerate. They monetize premium TV and streaming inventory (TF1, France 2, LCI, etc.) while competing in a rapidly evolving video ad landscape. The group generates billions in revenue and spans traditional broadcast to streaming.
Team Size
2604
Customers
National and multinational advertisers across FMCG, automotive, finance, tech
Culture
Corporate but creatively ambitious; high standards for presentations and client-facing work; meritocratic on ideas.
Is This Role For You?
- You're obsessed with storytelling and can make a PowerPoint sing—form and substance equally matter to you
- You understand media and advertising business models; you know why TV and streaming premium matter and what annoys advertisers
- You're genuinely curious about GenAI and eager to experiment with new tools, not just talk about them
- You love pitching to smart, demanding audiences and winning them over with clarity and creativity
- You need remote flexibility—this is 100% on-site in Paris
- You're uncomfortable with constant stakeholder management and advertiser-facing presentations
- You see marketing as a support function; you need to own strategy and outcomes, not execute someone else's brief
Interview Process
Initial Screen
HR + hiring manager—culture fit, experience in media/advertising, communication style
Case: Pitch Deck Challenge
Design a one-slide pitch for a new innovative TF1 ad format to a skeptical FMCG advertiser—tested for visual impact, messaging clarity, and creativity
Deep Dive Interview
Marketing director—walk through past innovation projects, advertiser management experience, GenAI familiarity, storytelling approach
Presentation
Present your case slide to 2-3 stakeholders, live feedback, Q&A on strategic thinking
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.