The Challenge
Groupe Figaro is France's leading media player. You'll own email animation strategy for two major properties: the Figaro Partner base and Ticketac.com e-commerce. Real impact: driving revenue through lifecycle marketing, affiliate partnerships, and data-driven segmentation.
Your Mission
Master Selligent CRM platform and Treasure Data CDP—go from zero to operational on weekly campaign execution
Launch and optimize 12+ weekly email campaigns for Ticketac, hitting KPI targets (open rate, CTR, revenue per send)
Build affiliate partnership calendar for Figaro Partners base; establish daily performance tracking cadence
Deliver first cohort analysis: segment partner base by engagement/revenue; recommend 3 targeting improvements
Increase Ticketac email revenue by 15%+ through lifecycle journey mapping and behavioral segmentation
Grow Figaro Partners base volume by 20% via acquisition-focused campaigns and partner diversification
Own complete weekly reporting: campaign performance, affiliate ROI, KPI trends for both properties
Establish AB testing framework; run 8+ tests to optimize subject lines, send times, segmentation logic
KPIs You'll Own
Email Revenue Per Send (Ticketac)
Track revenue generated per email sent; target 15% growth over 6 months through better segmentation.
Partner Base Engagement Rate
Monitor open, click, and conversion rates across affiliate campaigns; maintain marketing pressure limits.
List Growth Rate
Measure new subscriber acquisition for Figaro Partners; target 20% growth in 6 months via optimized campaigns.
Campaign ROI
Daily tracking of affiliate campaign performance; calculate revenue vs. payout to identify top performers.
Tools & Stack
Your Team
Your Manager
CRM Marketing Manager / Head of Marketing Client
Current Team
Marketing Client (CRM) department; collaborative with Ticketac operations and affiliate partnerships
New role (apprenticeship/alternance backfill or growth expansion)
The Package
Salary
€28K-€35K base (apprenticeship rate, 1-2 year contract)
Remote
Hybrid (partial remote possible); based in Paris 9e (25 rue de Provence, metro lines 7, 8, 9, 12, RER A)
Benefits & Perks
Company Intelligence
Groupe Figaro is a major French media conglomerate operating print, TV, and digital properties. Le Figaro is one of France's top newspapers; Ticketac.com is a leading ticketing platform. 2,200+ employees across multiple divisions.
Team Size
2200
Customers
Consumer audiences (Le Figaro readers, Ticketac event-goers); B2B partners and affiliates
Culture
Legacy media brand modernizing via digital—values editorial quality, data rigor, and customer-centric innovation
Is This Role For You?
- You have a digital marketing background and genuinely care about email/CRM mechanics
- You're comfortable in Excel and excited to learn enterprise CRM platforms (Selligent, Treasure Data)
- You're organized, detail-oriented, and thrive on weekly campaign rhythms and performance reporting
- You're curious about customer lifecycle, affiliate economics, and how segmentation drives revenue
- You want hands-on mentoring in a major media/tech environment with real scale (two product bases)
- You expect fully remote work—this is hybrid with regular Paris office presence required
- You lack basic email marketing or CRM knowledge and aren't willing to learn on the job
- You prefer creative-only roles; this is heavily operations, data, and performance-focused
- You need flexibility on hours or contracts—apprenticeship structure is fixed 1-2 years
Interview Process
Screening Call
Recruiter covers background, motivation for CRM/email, and technical comfort (Excel, any CRM exposure).
Manager Interview
Marketing Client team lead assesses project management, communication, and understanding of lifecycle marketing + affiliate partnerships.
CRM/Data Exercise
Small take-home or live task: analyze sample email campaign data, propose segmentation, or build weekly send plan.
Team Meeting
Meet Ticketac and partner-base operations team; discuss day-to-day collaboration and company culture fit.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.