The Challenge
Genial Investimentos is Brazil's largest investment platform with 2M+ customers. You'll architect a scalable acquisition machine across Premium, PF and PJ segments—owning CAC optimization, funnel efficiency, and data-driven experimentation at scale.
Your Mission
Map current acquisition stack (GA4, Meta, Google, pixels, CRM) and identify data gaps; establish single source of truth for CAC, LTV, and payback metrics
Design and launch first CRO testing roadmap with 8-10 high-impact experiments across site, LPs, and app funnel stages
Audit and optimize all paid channels (Google, Meta, YouTube, Display) for blended CAC reduction; target 10-15% efficiency gain
Build alignment framework with Inside Sales on lead quality, routing logic, and feedback loops to improve conversion velocity
Reduce blended CAC by 15-20% through channel optimization, audience refinement, and automation wins; increase LTV:CAC ratio
Implement AI-powered personalization across digital touchpoints (email, SMS, WhatsApp Business) to drive activation and repeat engagement
Scale SEO and content-driven acquisition channels; achieve measurable incremental traffic and organic CAC improvement
Establish predictive analytics dashboard with cohort analysis, churn modeling, and lifetime value forecasting to drive strategic resource allocation
KPIs You'll Own
Blended CAC
Track cost per acquisition across all channels; target 10-15% reduction within 6 months through optimization.
LTV:CAC Ratio
Monitor unit economics health; aim for 3:1+ across segments to ensure sustainable, profitable growth.
Funnel Conversion Rate
Measure end-to-end conversion from traffic → signup → activation → first trade; benchmark and improve stage-by-stage.
CRO Test Velocity & Impact
Run 10+ structured A/B tests monthly; track average uplift and cumulative revenue impact from experiments.
Payback Period
Calculate time-to-ROI for paid campaigns; optimize to reduce payback and free up reinvestment budget faster.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP/Director of Growth or Marketing
Current Team
Cross-functional: Marketing, Product, Inside Sales, Commercial, Content, Tech
New strategic hire to lead and scale growth operations
The Package
Salary
R$90K-R$130K base
Variable
Not specified; bonus/commission likely tied to CAC and revenue targets
Remote
On-site, São Paulo, Brazil
Benefits & Perks
Company Intelligence
Genial Investimentos is one of Brazil's largest investment platforms democratizing access to financial markets. With 2M+ customers nationwide, they offer comprehensive products (fixed income, stocks, funds, insurance, real estate funds) plus digital banking solutions and B2B API infrastructure (Genial as a Service).
Customers
2M+ retail investors across all profiles; B2B enterprise clients
Culture
Mission-driven; focus on transparency, accessibility, and technological innovation in fintech
Is This Role For You?
- You've shipped 15+ CRO experiments and can quantify lift (revenue, conversion, CAC impact); you obsess over data quality and test velocity
- You've optimized paid acquisition across Google + Meta at scale; understand blended CAC modeling and can reduce it 10%+ quarter-over-quarter
- You're comfortable wearing multiple hats—owning media, SEO, automation, dashboards, and cross-team alignment simultaneously
- You speak fluent Portuguese (ideally) or are fully bilingual; can navigate Brazilian market dynamics, fintech regulation nuances, and local consumer behavior
- You're a vanity-metrics person; CAC, LTV, payback, and ROI aren't your native language or you struggle with attribution accountability
- You prefer execution over strategy; this role requires you to design the architecture and lead cross-functional teams, not just run playbooks
- You've only worked in B2B SaaS or e-commerce; fintech acquisition (Premium vs. PF vs. PJ segments, compliance, trust, long sales cycles) requires domain learning
Interview Process
Screening call
30 min conversation on growth background, CAC/LTV fluency, and fintech context fit
Case study / Take-home
Real or realistic Genial scenario (e.g., audit paid channels, design CRO roadmap, reduce CAC 15%) with 3-5 day turnaround
Deep-dive interview
60 min with Growth/Marketing lead + Product; walk through past experiments, metrics, wins, and how you'd approach Genial's three segments
Leadership & cross-functional alignment
30 min with Sales, Product, or Commercial lead to assess collaboration style and ability to drive change cross-org
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.