The Challenge
GeistM scales profitable customer acquisition for category-leading brands across Meta, TikTok, Google, and Reddit. You'll own the entire growth marketing function—building systems and standards while staying hands-on with complex client accounts in a fast-growing org.
Your Mission
Audit existing client accounts across Meta, Reddit, and Native platforms; document performance gaps and establish baseline metrics for Q1 optimization
Define and document growth marketing operating model including testing frameworks, attribution standards, and campaign architecture guidelines for all platforms
Assess current team capabilities; create 90-day development plan for Managers and Analysts with clear leadership track records
Identify and address top 3 systemic performance risks across portfolio; implement corrective processes or training
Execute 4+ major platform optimizations on high-priority accounts; demonstrate measurable ROAS/CAC improvements vs. baseline
Build and rollout standardized QA checklist and reporting cadence across all client accounts; achieve 95%+ compliance
Develop and promote 1-2 Managers into expanded strategic roles; document decision-making frameworks they now own
Partner with exec leadership to align growth marketing roadmap with revenue targets; present quarterly performance reviews with variance analysis
KPIs You'll Own
Client Portfolio ROAS
Weighted average return on ad spend across all managed accounts; target month-over-month improvement as baseline improves.
CAC Efficiency Ratio
Customer acquisition cost vs. lifetime value benchmarks by platform and client vertical; track variance and trends.
Operational Compliance Score
% of accounts meeting documentation, testing, and reporting standards; audit monthly.
Team Development Velocity
Number of Managers/Analysts promoted, expanded scope, or certified in advanced platforms; track quarterly.
Client Retention & Expansion
% of accounts retained YoY and revenue growth from existing clients; indicates health and satisfaction.
Tools & Stack
Your Team
Your Manager
Senior Leadership / VP Growth or CMO (inferred)
Current Team
Team of Managers and Analysts (size not specified); operating across multiple client accounts
Director role appears new or high-priority backfill; implies team expansion planned
The Package
Salary
$110K-$130K
Remote
On-site, New York, NY
Benefits & Perks
Company Intelligence
GeistM is a global full-funnel performance marketing company that scales profitable customer acquisition for category-leading brands. They execute content-driven strategies across Meta, TikTok, Google, YouTube, Taboola, Pinterest, and Reddit, combining creativity, data, and operational rigor.
Customers
Category-leading brands (specific names not disclosed)
Culture
Fast-growing, hands-on, structured yet flexible; values execution, systems thinking, and technical depth
Is This Role For You?
- You've managed performance marketing teams (Managers, Analysts) and have a track record of developing leaders
- You're comfortable moving between strategic planning and platform-level optimization (Meta, Google, TikTok, Reddit)
- You thrive in ambiguity and can build frameworks, standards, and processes from the ground up
- You take ownership of outcomes at the systems level—not just individual campaigns—and can communicate ROI clearly to exec leadership
- You want hands-on involvement with real budgets and measurable client impact, not pure management
- You need to work remotely or hybrid; this is on-site NYC only
- You prefer pure strategy over execution; this role demands active campaign audits, optimizations, and technical decisions
- You're uncomfortable with ambiguity or scaling processes in a fast-growing org; structure will evolve as you build it
Interview Process
Screening Call
Discuss leadership experience, platform expertise, and alignment with hands-on director model
Case Study / Technical Deep-Dive
Analyze a sample account or campaign brief; present optimization strategy and framework recommendations
Leadership & Team Interview
Conversation with VP/exec leadership on strategy, org building, and risk management approach
Team Interview
Meet current Managers or senior team members; discuss working style and expectations
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.