Lead Content Creator & Growth Specialist

Lead Content Creator & Growth SpecialistBuild Brands. Create Content. Tell Stories. Drive Growth.

Join the Gearheart Family of Brands.

Gearheart is a growing family of brands built around craftsmanship, hospitality, manufacturing, and unforgettable customer experiences.

We're looking for an ambitious, creative, and highly motivated Lead Content Creator & Growth Specialist to become the driving force behind our content creation efforts.

This is not a traditional marketing position.

First and foremost, we're looking for an exceptional content creator who can consistently produce engaging photo and video content, tell compelling stories, and help build multiple growing brands through daily content creation.

While familiarity with platforms such as Shopify, Klaviyo, Meta Ads, SEO, and analytics is valuable, we're willing to teach the right person those skills. What we can't teach is creativity, initiative, curiosity, and a passion for creating great content.

If you're someone who loves being behind a camera, editing videos, building brands, learning new skills, and seeing your work directly impact company growth, we'd love to meet you.

About Gearheart

Our family of brands includes:

Gearheart Industry

Custom branding irons, marking tools, and manufacturing solutions used by woodworkers, leatherworkers, manufacturers, breweries, distilleries, tradespeople, and businesses across the country.

Gearheart Kitchen

Custom culinary branding products used by restaurants, hotels, country clubs, caterers, casinos, beverage brands, and hospitality professionals looking to create memorable guest experiences.

Gearheart Live

A custom experiences and activation company helping businesses, nonprofits, and organizations create elevated events, branded experiences, VIP activations, hospitality programs, product launches, donor events, tournaments, and one-of-a-kind experiences.

What You'll DoContent Creation & Storytelling

• Serve as the primary content creator for the Gearheart family of brands
• Create and publish content daily across multiple brand channels
• Capture photography and video content in our shop, office, at customer locations, and during events
• Shoot and edit short-form and long-form video content
• Create content for Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging platforms
• Develop content calendars and campaign concepts
• Produce customer success stories, behind-the-scenes content, educational content, and promotional campaigns
• Identify content opportunities and turn everyday business activities into engaging stories

Social Media Management

• Manage multiple social media accounts simultaneously
• Schedule, publish, and monitor content
• Maintain a consistent posting schedule across all brands
• Engage with audiences and support community growth
• Stay current on trends, platform updates, and content opportunities

Growth Marketing

• Assist with Meta advertising campaigns
• Help create and test advertising creative
• Support customer acquisition initiatives
• Identify opportunities to increase brand awareness and sales
• Monitor marketing performance and key metrics

Email Marketing & E-Commerce

• Assist with email campaigns and automated flows
• Support content creation for Klaviyo campaigns
• Help optimize Shopify content and product pages
• Assist with promotional campaigns and product launches

SEO & Website Content

• Create blog content and educational resources
• Help improve website content and landing pages
• Support SEO and AI-search optimization efforts
• Learn and implement best practices for organic search visibility

Events & Activations

• Capture content at trade shows, customer visits, activations, and special events
• Support the execution of branded experiences
• Help document projects and company milestones

What Success Looks Like

The successful candidate will become the primary content engine for the Gearheart family of brands.

Success in this role includes:

• Consistently creating and publishing high-quality content
• Maintaining daily activity across brand channels
• Growing audience engagement and brand visibility
• Producing a steady stream of photo and video content
• Helping drive website traffic, leads, and sales
• Building systems and processes that support long-term content growth

We believe modern marketing is driven by content volume, consistency, creativity, and quality.

What We're Looking ForRequired Qualifications

• Strong videography skills
• Strong video editing skills
• Strong photography skills
• Experience creating content for social media platforms
• Portfolio demonstrating content creation abilities
• Excellent communication and storytelling skills
• Highly organized and self-motivated
• Ability to work independently and take initiative
• Positive attitude and willingness to learn
• Ability to manage multiple projects and deadlines

Preferred Qualifications

• Experience managing daily posting schedules across multiple brands
• Familiarity with Shopify
• Familiarity with Klaviyo
• Familiarity with Meta Ads Manager
• Basic SEO knowledge
• Graphic design experience
• Adobe Creative Suite experience
• Experience working with consumer products, hospitality, manufacturing, food service, or events

Bonus Points

• Experience growing social media accounts
• Experience creating high-performing or viral content
• Experience running paid social campaigns
• Experience working with influencers or creators
• Experience using AI tools to improve content creation and marketing workflows

Why This Role Is Different

Many marketing jobs focus on a single product, brand, or industry.

At Gearheart, you'll gain experience across manufacturing, hospitality, food service, e-commerce, events, and live experiences while helping build multiple growing brands.

One day you may be filming a branding iron being machined in our shop.

The next day you may be photographing branded cocktails at a hospitality event.

The following week you may be helping launch a new product, create Meta ad content, optimize a product page, or capture content at a trade show.

No two weeks are the same.

Compensation & Growth

Compensation will be discussed based on experience, portfolio, skill set, and overall fit.

Bonus opportunities may be available based on company performance, growth initiatives, and individual contributions.

We're looking for someone who wants to build a career, not just fill a position. As Gearheart grows, there will be opportunities for increased responsibility, leadership, professional development, and advancement.

Location

This is an on-site position based in Las Vegas, Nevada.

Content creation requires regular access to our products, manufacturing facility, events, team members, and customers. Remote applicants will not be considered.

To Apply

Please submit:

• Resume
• Portfolio or examples of your work
• Photography and videography examples
• Social media accounts you've managed (if applicable)
• Examples of content campaigns you've created
• A brief note explaining why you'd be a great fit.

Pay: $54,000.00 - $65,000.00 per year

Work Location: In person