The Challenge
France Travail's biocides specialist client needs a marketing lead to build brand visibility from the ground up. You'll own their entire digital presence—from social to e-commerce—and drive commercial performance in a niche industrial market.
Your Mission
Audit current digital footprint and define 12-month marketing/comms strategy aligned with sales pipeline
Launch or overhaul social media presence (LinkedIn primary) with consistent posting calendar and engagement targets
Plan and execute first major trade show or industry event with measurable lead generation metrics
Establish vendor relationships (PR, design, analytics tools) and lock down marketing budget allocation
Drive measurable growth in website traffic and e-commerce conversion rate month-over-month
Build and nurture email/marketing automation workflows for lead scoring and nurturing
Establish internal reporting dashboard tracking ROI by channel (social, events, partnerships)
Execute 2-3 integrated campaigns (content + events + PR) that directly tie to sales pipeline growth
KPIs You'll Own
Website Traffic & Conversion Rate
Monthly organic and paid traffic growth; e-commerce conversion % relative to baseline.
Social Media Engagement Rate
Follower growth, engagement rate, and click-through to website by platform.
Lead Generation by Channel
Qualified leads from events, content, email, and paid campaigns; cost per lead by source.
Marketing Budget ROI
Revenue attributed to marketing initiatives vs. total spend; payback period by campaign.
Brand Awareness Metrics
Share of voice in industry press, event attendance growth, and customer feedback sentiment.
Tools & Stack
Your Team
Your Manager
Executive Director/Management
Current Team
Likely small team or solo player currently; external vendors for PR, design, media
Backfill or new role to professionalize marketing function
The Package
Salary
€35K-€45K
Remote
On-site (Arnas, Auvergne-Rhône-Alpes); 1 day/week remote permitted; 35-hour weeks (8:30-12:30, 13:30-17:30)
Benefits & Perks
Company Intelligence
Biocides specialist company operating in the industrial/chemical space. Growing firm looking to professionalize marketing and expand market reach. France Travail (recruitment partner Invenio-RH) is placing this role.
Customers
B2B industrial/commercial accounts
Culture
Described as dynamic; values autonomy and proactive thinking.
Is This Role For You?
- You've owned digital marketing strategy at a mid-market B2B or industrial company (3+ years proven)
- You're comfortable with e-commerce, social selling, and event marketing as equal pillars
- You speak professional English fluently and can navigate vendor/partner communication
- You want autonomy to build a brand from the ground up without layers of bureaucracy
- France-based or willing to relocate to Arnas (Lyon region) on a permanent, on-site basis
- You need remote-first flexibility—this is primarily on-site with minimal WFH
- You're specialized in B2C, fashion, or consumer brands and lack B2B industrial experience
- You require equity, stock options, or significant variable pay (straight salary role)
- You can't communicate fluently in professional English or French
Interview Process
Recruiter screening (Invenio-RH)
Phone/video call on background, marketing experience, and English proficiency
Strategy interview with hiring manager
Present how you'd approach their digital marketing strategy and brand positioning
Stakeholder round
Meet with sales/management to assess alignment on goals and communication style
Offer stage
Reference checks; contract negotiation and start date
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Vagas parecidas
Growth Lead
Simplycure • Brussels, Belgium
Alternant (e) " Chargé(e) de commerce et marketing " H/F
BNP Paribas Real Estate • Lille, FR
stage - Assistant web et marketing Urban Comics (F/H) - Dargaud
Média-Participations • Paris, FR
Stage - Assistant marketing et communication (F/H) - MEDIATOON LICENSING
Média-Participations • Paris, FR
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.