The Challenge
KEDGE Business School is scaling its student acquisition across France and international markets. You'll own the digital growth engine—from SEA and SEO to conversion optimization—responsible for hitting enrollment targets across multiple programs and geographies.
Your Mission
Audit current digital acquisition channels (SEA, SMA, SEO, CRM) and establish baseline performance metrics by program/segment
Define and align digital acquisition strategy with leadership; build consolidated performance dashboard tracking CAC, conversion rate, and recruitment contribution
Conduct user journey analysis on key conversion funnels (landing pages, application process) and identify top 3 optimization opportunities
Establish working relationships with external agencies and internal stakeholders; define monthly performance review cadence
Execute and measure 4+ conversion optimization tests (landing pages, tunnel flows, CTAs) targeting 15-20% improvement in qualified lead volume
Reduce CAC by 12-18% across priority channels through budget reallocation based on performance data; achieve positive ROI targets
Develop and launch SEO/GEO strategy identifying high-intent keywords for target markets; establish organic traffic baseline and 6-month growth plan
Build cross-functional data governance: implement reliable tracking infrastructure, document KPIs, train team on data-informed decision-making
KPIs You'll Own
Cost Per Acquisition (CPA) by Program & Channel
Track acquisition cost across SEA, SMA, SEO, and direct channels; benchmark against targets by program and geography.
Conversion Rate (Application Completion)
Monitor end-to-end conversion from landing page to application submission; segment by traffic source and program.
Return on Ad Spend (ROAS)
Measure revenue generated per euro spent on paid acquisition; calculate by channel and optimize budget allocation.
Organic Traffic & Qualified Leads (SEO/GEO)
Track monthly organic sessions and conversions; measure keyword rankings and visibility growth in target markets.
Customer Acquisition Cost (CAC) Payback Period
Calculate months to recover acquisition cost; balance short-term growth with long-term profitability.
Tools & Stack
Your Team
Your Manager
Responsable Marketing & Performance
Current Team
Digital acquisition team (size unspecified); external agency partners
New role—backfill or expansion not specified
The Package
Salary
€45K-€55K base
Remote
On-site, Talence, Nouvelle-Aquitaine, France
Benefits & Perks
Company Intelligence
KEDGE Business School is a leading French business school with multiple campuses in France and internationally. They're actively growing student recruitment and scaling digital acquisition globally.
Is This Role For You?
- You've managed paid acquisition channels (SEA/SMA) and can read ROAS backwards in your sleep
- You love data and A/B testing—you optimize because the numbers tell you to, not because you feel like it
- You're comfortable managing budgets, external agencies, and cross-functional teams without losing your mind
- You understand conversion funnels and have shipped landing page or website optimization work that actually moved the needle
- You need 100% remote or flexible location—this is on-site in Talence
- You're looking for a purely hands-on execution role; this requires significant strategy and people management
- You're unfamiliar with B2B or education verticals and can't commit a ramp-up period to learn the buyer journey
Interview Process
Initial Screening
Alignment on role scope, growth marketing experience, and on-site requirement
Performance Deep Dive
Walk through a past campaign—CAC, conversion rate, optimization decisions, and ROI impact
Strategy Case Study
Present acquisition strategy proposal for a hypothetical program or market expansion
Stakeholder Interview
Meet with Responsable Marketing & Performance and potentially cross-functional business partners
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.