The Challenge
France Air is structuring its group-wide marketing function across multiple brands and international markets. You'll own the digital strategy and corporate communication roadmap while managing a 3-person team and collaborating across subsidiaries.
Your Mission
Audit current digital presence across group brands and identify cohesion gaps in messaging and technical infrastructure
Define and present group digital strategy roadmap with e-commerce priorities to leadership and subsidiary heads
Establish cross-functional governance model between Marketing, IT, and subsidiary teams
Launch one flagship digital initiative (website refresh, analytics consolidation, or campaign framework)
Deploy digital roadmap across 70% of brands with localization frameworks in place
Increase group brand visibility metrics: organic traffic +25%, brand search volume +15%
Build and optimize internal marketing tech stack: implement centralized CMS, analytics, and asset management
Deliver quarterly performance reviews showing improved brand consistency scores and digital KPI alignment across subsidiaries
KPIs You'll Own
Group Digital Visibility Index
Consolidated organic traffic, brand search volume, and domain authority across all group properties
Brand Consistency Score
Audit-based scoring on messaging, visual identity, and communication guidelines adherence across brands and regions
E-Commerce Performance (if applicable)
Conversion rate, AOV, and traffic growth across group digital commerce channels
Team Velocity & Output
Project delivery rate, campaign launch speed, and stakeholder satisfaction from internal NPS surveys
Tools & Stack
Your Team
Your Manager
Director of Group Marketing
Current Team
3 direct reports: Senior Communication & Branding Lead, Digital Communication Specialist, Communications Intern
Backfill / New structure role
The Package
Salary
€65K-€70K base
Variable
Performance/Profit-sharing bonus + employee stock participation plan
Remote
On-site (Beynost, FR) with 6 days/month remote flexibility
Benefits & Perks
Company Intelligence
France Air operates as a multi-brand, industrial B2B group with international presence. The company is currently structuring its marketing function to strengthen group visibility and digital performance across subsidiaries.
Customers
B2B industrial clients across multiple brands
Is This Role For You?
- You've managed digital strategy at scale across multiple brands or subsidiaries—you know how to balance group cohesion with local autonomy
- You've led teams through digital transformation: CMS migrations, analytics implementations, or e-commerce launches
- You're fluent in English and comfortable in international, matrix organizations with cross-functional dependencies
- You think in systems: you can audit tech stacks, define governance models, and translate business strategy into digital roadmaps
- You want strategic ownership without the startup chaos—structured environment, real budget, and established team
- You're hands-on-only: this role requires delegation and stakeholder management across subsidiaries, not just tactical execution
- You need 100% remote or flexible location—this is on-site in Beynost with occasional work-from-home
- You lack experience managing people or coordinating cross-functional projects—team leadership and matrix collaboration are non-negotiable
- You don't have deep technical fluency: understanding CMS, analytics, e-commerce platforms, and IT constraints is critical to this role
Interview Process
Screening call
Recruiter qualifies experience in multi-brand marketing, team leadership, and digital transformation
First interview (Marketing Director)
Strategy deep-dive: walk through a past digital roadmap you've built and how you drove adoption across teams/subsidiaries
Second interview (Group Marketing Leadership)
Case study or working session on group marketing challenges (brand cohesion, subsidiary alignment, e-commerce strategy)
Offer stage
Reference checks and final alignment on role scope, team structure, and 100-day priorities
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.