The Challenge
Foxcroft Collection is building their DTC powerhouse and needs a hands-on Ecommerce Marketing Manager to own the full growth funnel-from email campaigns to product launches to paid performance. You'll report directly to the Senior Director, DTC and have direct impact on revenue.
Your Mission
Map current email marketing strategy, audit existing Klaviyo workflows, and establish baseline metrics (open rate, CTR, revenue attribution) across all campaigns
Own first 2-3 seasonal product launches end-to-end-coordinate with Buying team, optimize product setup in Shopify, and execute coordinated email + paid campaigns
Build a monthly content calendar aligned with brand moments and establish weekly reporting cadence with leadership showing revenue impact and optimization wins
Implement A/B testing framework across email sends and audit paid advertising performance across channels; deliver first optimization recommendations
Grow email list by 25%+ through acquisition campaigns; increase email revenue contribution by 15-20% YoY through segmentation and lifecycle automation
Establish product launch playbook with documented timelines, cross-functional accountability, and post-launch optimization protocol
Optimize site merchandising strategy-homepage, category pages, PDPs-based on GA4 analysis and user behavior data; track conversion rate lift
Deliver quarterly business review to leadership showing email ROI, paid channel performance, customer retention metrics, and strategic recommendations for next quarter
KPIs You'll Own
Email Revenue Attribution
Track revenue generated directly from email campaigns (automated + batch) with clear attribution model in Klaviyo.
Conversion Rate
Monitor on-site conversion rate by traffic source and product category; benchmark against historical performance.
Average Order Value (AOV)
Track AOV trends across email segments, paid channels, and seasonal periods; optimize merchandising to lift.
Customer Lifetime Value (CLV)
Measure retention rate and repeat purchase behavior; track impact of email lifecycle campaigns on CLV.
Email Engagement Metrics
Monitor open rate, click-through rate, unsubscribe rate, and segment performance; use for A/B test decisions.
Paid Ad ROAS
Track return on ad spend across paid channels (Instagram, Facebook, Google) and optimize budget allocation.
Tools & Stack
Your Team
Your Manager
Senior Director, DTC
Current Team
Reports to Senior Director, DTC; works cross-functionally with Buying team, Product, and Creative
New role to accelerate DTC growth
The Package
Salary
$90K-$120K
Remote
Hybrid: On-site Monday-Thursday (NYC); remote Fridays
Benefits & Perks
Company Intelligence
Foxcroft Collection is a direct-to-consumer retail brand focused on building their digital presence and ecommerce growth. The company is investing in marketing talent to accelerate DTC revenue and customer acquisition.
Culture
Fast-paced, entrepreneurial, collaborative; values resourcefulness, adaptability, and data-driven decision-making
Is This Role For You?
- You've managed email marketing campaigns in Klaviyo with proven ROI impact and understand segmentation + automation workflows
- You're comfortable in Shopify-product setup, merchandising, analytics-and know how to translate GA4 data into action
- You thrive wearing multiple hats: strategic planning + hands-on execution + data analysis + creative collaboration
- You're a self-starter who thrives in fast-paced environments and want direct impact on revenue (not just reporting)
- You're looking for 100% remote work-this role requires 4 days/week on-site in NYC
- You're uncomfortable with Klaviyo and Shopify; these are table stakes, not nice-to-haves
- You prefer strategy-only roles; this is 60% hands-on execution, 40% strategic planning
Interview Process
Screening call
Initial conversation with recruiter or hiring manager about background, Klaviyo/Shopify experience, and DTC marketing approach
Case study or portfolio review
Walk through a recent campaign (email, product launch, or paid) showing strategy, execution, and results
Interview with Senior Director, DTC
Deep dive on ecommerce strategy, cross-functional collaboration, and growth vision
Team interviews (optional)
Possible conversations with Buying or Product team to assess collaboration fit
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.