The Challenge
Flutter Brazil is scaling affiliate acquisition in a competitive iGaming market. You'll own partner relationships and performance optimization across a channel that's critical to customer growth-turning affiliate data into real revenue impact.
Your Mission
Audit and map current affiliate portfolio; identify top 20% performers and bottom performers for action
Set up standardized performance dashboards (FTD, CPA, NGR, conversion rates) accessible to stakeholders
Recruit and onboard 5-10 new high-potential affiliate partners aligned with acquisition targets
Complete first round of commercial negotiations; document deal terms and optimize pricing models
Increase affiliate channel volume by 30-40% through partner expansion and performance optimization
Reduce average CPA by 15-20% through traffic quality screening and campaign optimization
Build repeatable playbook for partner recruitment, onboarding, and quarterly performance reviews
Deliver monthly performance insights with 3-5 actionable optimization recommendations per report
KPIs You'll Own
FTD (First Time Deposit) Volume
Total new customers acquired via affiliate channel monthly; tracks channel growth velocity.
Cost Per Acquisition (CPA)
Average cost to acquire one customer through affiliates; primary efficiency metric for profitability.
Net Gaming Revenue (NGR) per Affiliate
Revenue contribution per partner; identifies which partnerships generate real profit, not just volume.
Conversion Rate & Traffic Quality Score
Percentage of affiliate clicks converting to deposits plus quality screening; prevents fraud and waste.
Partner Retention Rate
% of active affiliates retained quarter-over-quarter; indicates relationship health and deal competitiveness.
Tools & Stack
Your Team
Your Manager
Not specified (likely Growth/Acquisition Lead or VP Marketing)
Current Team
Cross-functional: marketing, BI, product, legal (for compliance)
New role to scale affiliate channel
The Package
Salary
$55K-$75K BRL (~$11K-$15K USD annually equivalent)
Remote
On-site in São Paulo (listed as ONSITE, but description mentions 'remote-first' in benefits-clarify with recruiter)
Benefits & Perks
Company Intelligence
Flutter Brazil is the Brazilian operation of Flutter Entertainment, a global leader in sports betting and iGaming. The company operates in a regulated, high-growth market and is scaling customer acquisition through multiple channels including affiliates.
Culture
Fast-paced, data-driven, partnership-focused; values results and commercial thinking.
Is This Role For You?
- You have 2-4 years in affiliate marketing, iGaming, or sports betting-you speak the language of FTD, CPA, and NGR
- You're comfortable with affiliate tracking platforms (Income Access, MyAffiliates, NetRefer) and can pull/interpret data without hand-holding
- You enjoy stakeholder management; you can negotiate, build relationships, and say 'no' when a deal doesn't make commercial sense
- You want to own a growth channel end-to-end-recruitment, optimization, reporting, scaling-not just shuffle spreadsheets
- You're based in or willing to relocate to São Paulo; this is on-site (despite the 'remote-first' language in benefits)
- You lack iGaming/sports betting or affiliate marketing experience; the learning curve is steep in a regulated market
- You're looking for 100% remote work; this role is on-site in São Paulo despite ambiguous job posting language
- You treat affiliate partnerships as transactional; success requires genuine relationship building and commercial empathy
- You're uncomfortable with Portuguese or navigating Brazilian business culture and regulatory compliance
Interview Process
Initial Screening (Recruiter)
Confirm affiliate/iGaming background, location, availability, and salary expectations.
Case Study or Technical Round
Analyze sample affiliate performance data; propose optimizations on CPA, traffic quality, or partner recruitment.
Manager Interview (Growth/Acquisition Lead)
Deep dive on channel strategy, past partner negotiations, and how you'd approach scaling.
Stakeholder Interview (BI/Product/Marketing)
Assess cross-functional collaboration and commercial thinking; discuss integration with broader acquisition strategy.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.