Senior Manager, Marketing - France/BeNeLux

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

Role Summary

Fanatics Collectibles is seeking a dynamic and experienced Marketing Manager to join our team in Paris. This role is crucial in driving the growth and visibility of Topps’ Sport and Entertainment collectibles in the French and Benelux markets. The successful candidate will be responsible for developing and executing marketing strategies, managing relationships with key partners, and ensuring the effective promotion of our products across various channels.

Key Responsibilities:

Marketing Strategy and Planning:

• Develop and implement effective marketing plans and brand strategies for sport & entertainment collections tailored to the French and Benelux markets.

• Manage all elements of consumer marketing/promotions, including consumer research and analysis, advertising, trade promotion, online marketing, financial analysis, and budget management.

• Oversee and manage the successful creation of TV commercials from script to broadcast.

Content and Social Media Management:

• Work closely with the Social Media Manager to produce engaging content for Topps’ social media channels, including influencer marketing, to increase the reach and engagement of our collections.

• Collaborate with creative teams to produce compelling content for social media, ensuring alignment with brand guidelines and marketing objectives.

Relationship and Partnership Management:

• Create and develop relationships with high-profile partners such as football governing bodies, football clubs, and brand partners.

• Manage new licenses and contract renewals with professional football clubs in France and the Benelux region.

• Explore new opportunities to work with brand partners and organizations to extend the reach of all collections, including promotion, sampling, and mutually beneficial competitions.

Event and Project Management:

• Organize and execute successful large-scale audience-focused events across multiple cities in France and the Benelux.

• Develop project teams and outline critical paths, timelines, and deliverables to ensure timely and effective execution of marketing initiatives.

Budget and Financial Management:

• Accurately manage the promotional and advertising spend for each collection, ensuring alignment with the budget.

• Work with sales teams in France and the Benelux to develop retail plans for each product, ensuring maximum market penetration and sales growth.

Cross-functional Collaboration:

• Collaborate with internal and external teams, including agencies and suppliers, to execute marketing activities effectively.

• Manage PR, online, and media agencies to develop cost-effective ideas that promote the company and its products.

Qualifications:

• Bachelor’s Degree in Marketing, Business Administration, or a related field.

• 5-10 years of marketing experience in sports/entertainment or relevant consumer products.

• Proven track record of delivering successful marketing campaigns.

• Strong passion for and comprehensive knowledge of football and sports.

• Self-confident, energetic, proactive, organized, highly detailed, and goal-oriented.

• Strong influencing, communication, and interpersonal skills with a ‘can-do’ mindset.

• Ability to work collaboratively and autonomously in a fast-paced team environment.

• Proven ability to multitask, juggle multiple projects, and effectively determine priorities.

• Experience working with an international, decentralized team.

• Hands-on, pragmatic, and results-oriented.

• Ability to think creatively and strategically while also being able to execute flawlessly.

• Fluent in French and English; Dutch proficiency is a plus.

Preferred Qualifications:

• Experience working in the French and Benelux markets.

• Experience working for an international company.

• Personal affinity with or direct experience in collectible sports and entertainment products.

The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post.

Subject to applicable laws, Fanatics Collectibles may choose to run a background check.

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers

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