The Challenge
Fabletics is a high-growth global fashion brand reaching millions of members. You'll own the site as a marketing channel-translating brand strategy into conversion-driven experiences that balance storytelling with performance across campaigns, launches, and seasonal moments.
Your Mission
Map current site marketing workflows across teams (Brand, Creative, Merch, Ops) and document dependencies to identify process gaps
Define and socialize site marketing best practices framework covering asset hierarchy, messaging cadence, and customer journey optimization
Lead execution of one major campaign or seasonal moment from briefing through launch, establishing your playbook with stakeholders
Establish baseline performance reporting for homepage and key landing pages with analytics-conversion rate, engagement, AOV by traffic source
Build and scale a documented site marketing operating system (templates, approval workflows, asset management) to reduce launch cycle time by 20%+
Drive measurable revenue impact: optimize 3-4 major conversion moments (homepage hero, product education sections, CTAs) with A/B testing
Establish quarterly post-launch review cadence with cross-functional stakeholders; deliver insights and recommendations that inform next campaign iteration
Develop and pilot 2-3 AI-powered tools/workflows (content generation, creative variations, personalization) to accelerate campaign production
KPIs You'll Own
Site-Driven Revenue
Revenue attributed to site marketing campaigns and homepage experiences; track incrementality via analytics
Conversion Rate by Page
Track homepage, landing page, and campaign-specific conversion rates; measure lift quarter-over-quarter
Campaign Launch On-Time %
Percentage of campaigns/moments launched on or ahead of schedule; indicator of process efficiency
Cross-Functional Alignment Score
Qualitative measure from Brand, Creative, Merch, Ops teams on clarity, timeliness, and coherence of site marketing strategy
Engagement & Bounce Rate
Track time-on-site, scroll depth, and bounce rate by experience to measure storytelling effectiveness
Tools & Stack
Your Team
Your Manager
Director of Site/Growth Marketing or VP Ecommerce (assumed)
Current Team
Brand Marketing, Creative, Site Merchandising, Ecommerce Ops, Analytics teams (cross-functional partnership model)
New role or backfill
The Package
Salary
$130K-$160K base
Remote
On-site, El Segundo, CA headquarters
Benefits & Perks
Company Intelligence
Fabletics is a high-growth, innovative global fashion brand serving millions of members worldwide. They specialize in activewear and fashion, operating a direct-to-consumer ecommerce model with a focus on member experience and brand storytelling.
Customers
Millions of members globally
Culture
Fast-paced, high-growth, flexible, innovation-focused
Is This Role For You?
- You've owned homepage and landing page strategy at a B2C brand and can articulate your point of view on how brand comes to life on-site
- You thrive at the intersection of creative storytelling and conversion metrics-you don't choose between them, you blend them
- You're organized, detail-oriented, and excellent at managing cross-functional workflows without losing sight of the strategic goal
- You're curious about AI and generative tools, and you're proactive about experimenting with new tech to unlock productivity
- You're primarily a performance marketer focused only on paid channels-you need to care deeply about organic site experience and brand expression
- You operate in silos or resist cross-functional collaboration; this role lives in the intersection of Brand, Creative, Merch, and Ops
- You prefer to execute campaigns one-off without documenting processes or building scalable systems for the future
Interview Process
Screening Call
Hiring manager screens for site marketing background, ecommerce experience, and cross-functional collaboration fit
Portfolio Review + Case Study
You walk through 2-3 campaigns you've owned on-site; discuss strategy, execution, learnings, and metrics
Cross-Functional Panel
Meet with Brand, Creative, Merch, and Ops stakeholders to assess communication, alignment-building, and partnership capability
Executive Round
Director or VP-level conversation on long-term vision for site as a channel and strategic recommendations
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.