The Challenge
Everself is scaling obesity treatment to 20+ cities in 2026 with minimally invasive procedures and digital health. You'll own the paid acquisition engine (Google & Meta) that drives patient volume across a longer sales cycle with complex attribution.
Your Mission
Audit current agency performance, identify leaks in conversion tracking, and establish baseline CAC and patient volume metrics
Implement improved attribution model using Posthog, BigQuery, and Pulse to close feedback loop between ad spend and patient outcomes
Test 2-3 core creative messaging hooks across Google and Meta with documented performance deltas
Build 90-day paid media roadmap with city-level budget allocation framework for 2026 expansion
Reduce cost per consultation by 15-20% through creative optimization, audience refinement, and attribution-driven budget reallocation
Scale paid spend to $500K+/month while maintaining or improving patient acquisition economics across 5+ markets
Establish repeatable creative testing and iteration process that reduces time-to-insight from weeks to 7-10 days
Make and execute decision on in-house vs. agency model for paid media, with documented ROI case study
KPIs You'll Own
Cost Per Consultation
Primary driver of profitability; track by channel, city, and creative variant to identify optimization levers
Patient Volume (Monthly)
Total new patients acquired via paid channels; measure against city-specific targets and capacity constraints
ROAS (Return on Ad Spend)
Revenue attributed to paid media divided by total paid spend; critical for justifying scaling decisions
Attribution Accuracy Score
Confidence level in your conversion tracking setup; target 90%+ accuracy to enable real-time optimization
Creative Testing Velocity
Number of new ad variants tested per month; track learnings to build institutional knowledge
Tools & Stack
Your Team
Your Manager
CEO and newly-hired CMO
Current Team
Current performance marketing agency partnership; in-house content team (team size not specified)
New leadership hire to transform acquisition engine
The Package
Salary
$130K-$180K base
Equity
Yes (amount not specified)
Remote
Hybrid: 3 days in-office (San Francisco), 2 days remote
Benefits & Perks
Company Intelligence
Everself is a comprehensive, digital-first obesity care platform founded by Harvard Medical School professors. They offer minimally invasive endoscopic procedures (7x safer than surgery), medication management, and 12-month wraparound care via telehealth and distributed partner clinics. Scaling to 20+ cities in 2026.
Customers
40% of Americans struggling with obesity (addressable market)
Culture
Mission-driven, healthcare innovation-focused, founded by academic experts
Is This Role For You?
- You've run paid media at $100K+/month spend and obsess over CAC and attribution accuracy
- You've optimized for longer sales cycles or delayed conversions (healthcare, B2B, or high-consideration DTC)
- You're equally comfortable managing agencies and building your own dashboards in BigQuery/PostHog
- You want to directly shape growth strategy for a mission-driven healthtech company scaling nationally
- You've managed geo-targeted or multi-market campaigns with real P&L accountability
- You only care about top-of-funnel metrics and can't think in unit economics or patient LTV
- You need complete creative control and don't thrive collaborating with content teams
- You're adverse to data work and expect someone else to build your attribution models
Interview Process
Initial conversation
Discuss your largest paid media campaigns, specific CAC reductions you've achieved, and how you approach complex attribution
Case study deep dive
Walk through a healthcare or long-cycle business where you optimized paid acquisition; show your analytical methodology
Agency management interview
Conversation with CMO about how you'd evaluate, brief, and hold your current agency accountable
CEO / leadership alignment
Final conversation with CEO on scaling strategy, city-level budget allocation framework, and 2026 vision
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.