The Challenge
EPSILON France (Publicis's data marketing powerhouse) runs 100+ marketing platforms daily for 300+ clients. You'll own campaign execution across email, SMS, and push—turning data into customer experiences that actually convert.
Your Mission
Master 2-3 new CRM platforms (Salesforce Marketing Cloud, Adobe Campaign) through real client projects
Ship 15+ campaigns end-to-end: setup, targeting, routing, analysis, and client handoff
Nail A/B testing frameworks and deliver 3+ optimization reports showing lift metrics
Build fluency with the client base—understand their data structure, pain points, and success metrics
Become the go-to expert for advanced customer journey automation and trigger marketing across the team
Lead 5+ complex multi-touch campaigns with HTML customization and deliverability optimization
Mentor 1-2 junior consultants on campaign best practices and troubleshooting
Establish yourself as trusted strategic advisor to clients—move beyond execution to optimization recommendations
KPIs You'll Own
Campaign Performance Lift
Track open rates, click-through rates, and conversion uplifts from A/B tests you design and execute.
On-Time Delivery Rate
Percentage of campaigns shipped on schedule with zero technical errors or client revisions.
Client Satisfaction Score
Post-campaign feedback from clients on execution quality, communication, and strategic input.
Automation Coverage
Percentage of customer journeys you convert from manual to fully automated workflows.
Tools & Stack
Your Team
Your Manager
Activation Marketing pole lead (70-person team)
Current Team
70-person Activation Marketing team executing omnichannel campaigns across all major platforms
New role—expanding CRM consulting capacity to handle 300+ active clients
The Package
Salary
€45K-€60K base
Remote
Hybrid: 2 days/week remote, 3 days Paris office. Work from anywhere up to 6 weeks/year after 1 year tenure (Work Your World program).
Benefits & Perks
Company Intelligence
EPSILON France is Publicis Group's data marketing entity—650 experts managing data, marketing, and tech for 300+ clients. They pilot 100+ marketing platforms daily, handling everything from strategy to execution across email, SMS, push, and automation. The mission: 'Every Interaction Counts'—making brand-customer interactions smarter and more relevant.
Team Size
650
Customers
300
Culture
Data-driven, client-obsessed, hands-on execution culture. Heavy on omnichannel thinking, optimization mindset, and real-world impact.
Is This Role For You?
- You're obsessed with CRM, customer journeys, and conversion optimization—not just sending emails, but *why* they work
- You've got 3+ years hands-on with Salesforce Marketing Cloud or Adobe Campaign and speak fluent English
- You love A/B testing, segmentation, and automation—shipping 10+ campaigns/quarter energizes you
- You're comfortable with HTML/CSS and can troubleshoot deliverability issues without hand-holding
- You want to grow: mentor juniors, advise clients strategically, and master the full CRM stack
- CRM and customer journey aren't your thing—this is 100% of the role, no exceptions
- You're not fluent in English (required for international client work)
- You lack 3+ years hands-on CRM platform experience or HTML/CSS skills
- You prefer strategy over execution—this is an implementation role where you own the details
Interview Process
Phone Screen
Conversation about your CRM platform experience (Salesforce/Adobe), campaign examples, and fluency in English.
Technical Case Study
Design a customer journey or A/B test scenario; show your thinking on targeting, automation, and success metrics.
Team Interview
Meet 1-2 consultants from the Activation Marketing pole; discuss your favorite campaigns and how you'd approach a real client brief.
Final Interview
Conversation with hiring manager on career goals, team fit, and Publicis benefits/culture.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.