The Challenge
Engeform is a 50-year-old engineering firm with 600+ delivered projects, now pushing growth through integrated marketing. You'll own the full funnel—from paid campaigns to ABM strategy—in a company that values execution excellence.
Your Mission
Audit and optimize all active paid campaigns (Google Ads, LinkedIn, Meta) to establish baseline performance and identify quick wins
Map ABM target accounts and create initial personalized journey workflows for top 10 strategic accounts
Build and launch 2 pieces of core marketing content (case studies, whitepapers) aligned with sales pipeline
Establish weekly reporting dashboard tracking campaign performance, lead quality, and funnel metrics
Achieve 20%+ improvement in cost-per-lead across paid channels through systematic testing and optimization
Scale ABM program to 25+ target accounts with measurable engagement and pipeline contribution metrics
Launch and manage 2 corporate events (trade shows, client roundtables) with documented ROI and attendee feedback
Develop and execute integrated email marketing automation flows for nurture and re-engagement campaigns
KPIs You'll Own
Cost Per Lead (CPL)
Track paid campaign efficiency across Google Ads, LinkedIn, and Meta to optimize spend allocation.
Campaign Conversion Rate
Measure percentage of ad clicks converting to qualified leads by channel and campaign type.
ABM Account Engagement Score
Monitor engagement velocity and quality signals for target accounts in personalized campaigns.
Content Performance (Views, CTR, Time on Page)
Evaluate owned content effectiveness in driving awareness and supporting sales conversations.
Email Open/Click Rates
Benchmark automation and nurture campaign performance against industry standards for B2B engineering.
Tools & Stack
Your Team
Your Manager
Not specified (likely Marketing Director or Chief Marketing Officer)
Current Team
Not specified; likely small marketing team with external agency partners for some execution
New role to strengthen in-house growth marketing capability
The Package
Salary
R$65K-R$85K base
Remote
On-site in São Paulo, SP
Benefits & Perks
Company Intelligence
Engeform Engenharia is a 50-year-old engineering firm based in São Paulo with 600+ completed projects across multiple segments. The company operates on a principle of excellence in execution and is now investing in modern growth marketing to scale business development.
Founded
1976
Culture
Excellence-driven, process-oriented, collaborative. Values organization, clarity, and responsibility.
Is This Role For You?
- You have 3-5 years of hands-on marketing/growth experience and aren't afraid to ship campaigns fast
- You're obsessed with testing, metrics, and optimization—fuzzy vanity metrics bore you
- You can write sharp copy and build simple visuals without needing design approval on everything
- You thrive in organized environments with clear processes but can handle dynamic priorities and scope shifts
- You expect a fully remote setup or hybrid flexibility—this is on-site, full stop
- You've only managed brand/corporate comms and haven't run paid campaigns or lead gen programs
- You need someone else to handle execution; this role is 70% doing, 30% strategy
Interview Process
Initial screening
Phone/video call with recruiter to discuss background in paid media and growth marketing experience
Case study or portfolio review
Walk through past campaigns, metrics achieved, and your approach to optimization
Hiring manager interview
Deep dive on ABM knowledge, content strategy, and how you'd approach their specific funnel
Team fit conversation
Meet with sales or cross-functional stakeholders to assess collaboration and communication style
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.