The Challenge
EGYM Wellpass is scaling corporate wellness across Europe and your website is the primary acquisition engine. You'll own conversion optimization, cross-functional coordination, and data-driven improvements across multiple market sites—directly impacting lead volume and revenue.
Your Mission
Master Wellpass product suite, pricing models, and market positioning across France, Belgium, Germany
Audit current analytics setup (GA4, Hotjar) and establish baseline KPIs for conversion funnel
Map internal request workflow and implement prioritization framework with Marketing, Product, Content
Identify and launch 3-5 quick-win A/B tests targeting 2-3% conversion lift
Deliver ~5% improvement in visitor-to-lead conversion rate through sustained CRO program
Successfully manage 8-10 website projects end-to-end with stakeholder alignment and on-time delivery
Build repeatable testing cadence: monthly hypothesis pipeline, data-backed recommendations, implementation
Establish website as strategic growth asset—tracked monthly performance reviews with leadership
KPIs You'll Own
Conversion Rate (Visitor → Lead)
Primary north star—track total site conversion and by traffic source/landing page.
Lead Volume & Quality
Absolute lead count and qualified lead ratio passed to sales.
Project Delivery Rate
% of website projects shipped on-time and on-scope; stakeholder satisfaction.
Time-to-Value (CRO Tests)
Cycle time from hypothesis → live test → learnings; number of tests per month.
Page Performance Score
Core Web Vitals, load time, and user behavior (scroll depth, CTR) by key pages.
Tools & Stack
Your Team
Your Manager
Head of Marketing or VP Growth (not specified)
Current Team
Cross-functional: Marketing, Product, Content teams + external agencies
New backfill or growth hire (not explicitly stated)
The Package
Salary
€45K-€55K base
Remote
Hybrid—Paris office based, specific days not specified
Benefits & Perks
Company Intelligence
EGYM Wellpass (formerly Gymlib) is a European leader in corporate wellness, helping companies build engaging fitness and health programs for employees. With 115 people, they're scaling across France, Belgium, and Germany with a focus on B2B2C wellness solutions.
Team Size
115
Customers
Corporate wellness programs across Europe
Culture
Data-driven, performance-obsessed, international collaboration
Is This Role For You?
- You've shipped 3+ years of web optimization, growth marketing, or digital product work with real conversion lift
- You live and breathe data—GA, Hotjar, experimentation frameworks are second nature
- You thrive coordinating across 5+ stakeholders and love saying 'no' based on business impact, not noise
- You want to own a high-impact acquisition channel and see direct ROI from your work
- You're fluent in French and English (international scope is real here)
- You need 100% remote—this is hybrid Paris and coordination requires presence
- You prefer greenfield projects over maintenance and continuous optimization
- You're not comfortable challenging external agencies or pushing back on vague requirements
- You lack hands-on analytics experience or rely on others to interpret data
Interview Process
Phone Screen
Recruiter or hiring manager confirms growth marketing background, CRO experience, and French/English fluency (15-20 min)
Technical Deep Dive
Walk through a recent A/B test, conversion optimization project, or website overhaul you led—focus on methodology, tools, impact (45-60 min)
Stakeholder Panel
Meet Head of Marketing + Product Lead to assess cross-functional collaboration and strategic thinking (30-40 min)
Take-Home Case
Analyze a sample Hotjar session or GA report from a Wellpass-like site; propose 3 optimization hypotheses and a testing roadmap (2-3 hours async)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.