The Challenge
Lead global product strategy and execution for Drunk Elephant, one of Shiseido's crown jewel prestige beauty brands. You'll own 3-year innovation roadmaps, orchestrate massive cross-functional launches, and drive category growth across markets.
Your Mission
Audit current innovation pipeline and competitive landscape; align on 2026-2027 priority launches with cross-functional leadership
Establish clear GTM framework and KPI tracking infrastructure for all active product launches
Build relationships with key stakeholders across Product Development, Creative, and regional teams to enable seamless execution
Deliver 360° campaign briefs and launch dossiers for Q2-Q3 priority products with full senior leadership alignment
Execute 2-3 major global product launches on-time and on-brand, hitting all KPI targets for awareness, trial, and conversion
Refine and document 3-year innovation roadmap with validated whitespace analysis and consumer insight foundation
Implement performance monitoring system tracking launch ROI, messaging effectiveness, and competitive share gains
Drive portfolio optimization recommendations, identifying growth opportunities and underperforming SKUs requiring strategic action
KPIs You'll Own
Launch On-Time Delivery Rate
Percentage of launches hitting planned go-live date with complete assets, toolkits, and messaging deployed globally.
New Product Revenue Contribution
Revenue generated from launched innovations vs. forecast, tracked annually and by category.
Campaign Performance vs. Baseline
Launch awareness, consideration, trial, and repeat purchase lift vs. historical brand baselines and competitive benchmarks.
Cross-Functional Alignment Score
Internal feedback and execution quality scores from Creative, Product Development, and regional teams post-launch.
Pipeline Health & Cadence
Number of innovations in pipeline by stage (concept, development, launch-ready) to ensure consistent new product velocity.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP/CMO of Drunk Elephant or Shiseido Americas Marketing
Current Team
Cross-functional: Product Development, Creative, Regional Marketing, Brand teams, Senior Leadership
Backfill or expansion role; team composition not detailed
The Package
Salary
$180K-$220K base
Variable
Likely 15-25% annual bonus tied to launch KPIs and revenue targets
Remote
On-site, New York, NY (Shiseido Americas HQ)
Benefits & Perks
Company Intelligence
Shiseido Americas is the North American hub for Shiseido Company Limited, a global beauty powerhouse owning iconic prestige brands including Drunk Elephant, NARS, Clé de Peau Beauté, and Dr. Dennis Gross Skincare. With 2,000+ employees across the US, Canada, and Latin America, they drive innovation and market leadership in premium beauty.
Team Size
2000+ (US, Canada, Latin America)
Customers
Prestige beauty consumers globally; retail partners including Sephora, department stores, direct-to-consumer
Culture
Celebration of diversity, creative thinking, collaborative innovation, inclusive leadership
Is This Role For You?
- You've driven 5+ successful global product launches in beauty, CPG, or prestige brands and can manage complexity at scale
- You speak fluent cross-functional—you can brief creatives, partner with R&D, and translate strategy into execution
- You're obsessed with consumer insights and competitive data; you make strategy decisions with evidence, not opinion
- You thrive in fast-paced, ambiguous environments and can rally teams around a clear vision under deadline pressure
- You prefer deep-dive analytics over hands-on launch management; this role is 60% execution, not just strategy
- You need remote flexibility or hybrid arrangements; this is on-site NYC with creative shoots and kickoffs requiring presence
- You're not comfortable with ambiguity or rapid reprioritzation; portfolio changes, delays, and pivots happen frequently
Interview Process
Recruiter Screening
30 min conversation on background, launch experience, and cross-functional collaboration examples
Hiring Manager Interview
60 min deep-dive with VP/CMO on product strategy thinking, launch case study, and vision for Drunk Elephant growth
Cross-Functional Panel
60-90 min with Creative Director, Product Development Lead, and Regional Marketing to assess collaboration fit
Senior Leadership Alignment
30 min with SVP/CMO or C-suite to discuss strategic priorities and long-term vision fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.