The Challenge
Dogbiotics hit mid-seven figures in year one with a proven DTC funnel for pet supplements. You're stepping in to scale a $6-figure monthly budget to seven figures without breaking unit economics—this is capital-efficient growth, not burn.
Your Mission
Audit current paid acquisition performance across Meta/Instagram; identify 2-3 creative angles to test and implement production roadmap for next 50 UGC assets
Establish baseline cohort analysis and LTV tracking; define contribution margin targets and CAC payback period benchmarks for all channels
Run 5-8 structured creative tests (hooks, VSL variants, offer mechanics) with clear winners/losers; document learnings in repeatable playbook
Map full customer lifecycle; identify retention opportunities and design first post-purchase email sequence to drive repeat purchase rate above 15%
Scale paid acquisition from $6-figure to $7-figure monthly spend while maintaining or improving blended CAC and contribution margin
Launch and validate expansion into YouTube, TikTok, and one emerging platform; achieve at least breakeven performance on new channels
Build 2+ new retention/upsell funnels (subscription tier, complementary products, or loyalty mechanic); target 5-10% LTV lift
Develop predictive unit economics model; forecast path to 9-figure revenue across current and planned product lines
KPIs You'll Own
Blended CAC & Payback Period
Track customer acquisition cost across all channels and contribution-margin-adjusted payback period to ensure efficient scaling.
Contribution Margin by Channel
Monitor gross margin minus acquisition cost by channel to identify profitable growth levers and kill underperforming spend.
Repeat Purchase Rate & LTV
Measure cohort repeat purchase rates and customer lifetime value by acquisition source; target growth in repeat rate and AOV.
Creative Test Velocity & Win Rate
Track number of creative tests launched and percentage that beat current control; aim for 8+ tests/month with 25%+ win rate.
Monthly Recurring Revenue Cohorts
Track subscription adoption and retention by cohort to forecast predictable revenue and identify seasonality.
Tools & Stack
Your Team
Your Manager
Founder/CEO (Direct Response Marketing Expert)
Current Team
Lean team; likely 1-2 paid media specialists, creative/UGC producer, and founder as strategic partner
New role - first dedicated Head of Growth to scale operations
The Package
Salary
$180K-$240K
Variable
Likely performance bonus tied to CAC, LTV, and revenue targets (typical for VP-level growth roles)
Equity
Bootstrapped company; equity structure unknown but should be discussed
Remote
On-site preferred (slight preference for SF Bay Area) but candidate should confirm flexibility
Benefits & Perks
Company Intelligence
Dogbiotics is a bootstrapped DTC pet supplement brand that scaled to mid-seven figures in year one with a science-backed flagship product (DE-01 Dental Dogbiotic). Founded by a serial entrepreneur with deep direct response expertise, the company is positioned to become a category leader as the pet supplement market grows toward $3B+ by 2028.
Funding
Bootstrapped (no external funding)
Customers
Direct-to-consumer pet owners; 5 validated customer avatars
Culture
Lean by design. Performance-driven. Founder deeply involved in strategy and creative. High autonomy for leadership. Direct response discipline.
Is This Role For You?
- You've scaled paid acquisition from $100K to $1M+ monthly budgets and know how to maintain unit economics while growing
- You think in contribution margin, CAC payback, and LTV—not just ROAS—and can speak fluently with founders and finance
- You've built or optimized retention funnels (email, SMS, subscription mechanics) and understand post-purchase economics matter as much as acquisition
- You're comfortable with VSL funnels, UGC production, and direct response mechanics; you can brief a copywriter or evaluate a creative hook
- You need a big team, layers of reporting, or corporate infrastructure; this is a hands-on operator role with a lean team
- You're brand-first and uncomfortable with performance metrics or testing discipline; DTC direct response is the culture here
- You haven't scaled a DTC paid acquisition budget to 6+ figures/month or lack confidence in subscription/repeat purchase economics
- You need a non-negotiable remote setup; on-site is preferred and should be a serious discussion before applying
Interview Process
Initial Conversation
Founder screens for growth philosophy, DTC experience, and fit with direct response culture. Expect questions on your proudest scaling win and a past failure.
Deep Dive on a Campaign
Prepare to walk through a paid acquisition campaign you've optimized—hook, creative strategy, testing approach, and results. Be ready to discuss CAC, contribution margin, and payback period.
Retention & LTV Workshop
Discuss how you'd approach post-purchase strategy for Dogbiotics. Show thinking on email sequences, repeat rate targets, and subscription mechanics.
Founder Partnership Call
Final conversation with founder to confirm chemistry, autonomy expectations, and vision for scaling to 9-figure revenue. This is a mutual fit test.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.