The Challenge
dmX is hunting for a marketing director to architect their customer acquisition strategy in the retirement/pension segment. You'll own the full omnichannel playbook—from digital performance to retail activation—and build marketing muscle from the ground up.
Your Mission
Audit current marketing stack and define omnichannel strategy roadmap (digital + offline + sales channels)
Launch 2-3 high-efficiency customer acquisition campaigns targeting retirees with clear CAC/ROI benchmarks
Build and onboard core marketing team structure (roles, tools, reporting framework)
Establish baseline metrics dashboard (CAC, LTV, conversion rates, brand awareness by channel)
Achieve 25-35% reduction in CAC while maintaining lead quality and conversion targets
Scale proven digital channels to 3+ channels with positive ROAS (>2.5x minimum)
Integrate sales and marketing alignment program resulting in measurable POS conversion lift
Position dmX as top-3 preference brand in retirement segment through awareness and brand tracking studies
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track CAC by channel (digital, mass media, retail) and trend monthly improvement toward efficiency targets.
Return on Ad Spend (ROAS)
Measure digital campaign ROI across search, social, and display to ensure profitable scaling.
Lead Volume & Quality
Monitor monthly lead flow and conversion rate from lead to customer by channel and campaign.
Brand Awareness & Preference
Track unaided/aided awareness and preference vs competitors in target segment quarterly.
Sales Conversion Rate
Measure POS conversion lift from marketing-qualified leads and sales team activation.
Tools & Stack
Your Team
Your Manager
Likely CEO or General Director (not specified)
Current Team
Marketing team structure to be built; likely 3-5 direct reports initially
Growth hire—building/scaling the function from current state
The Package
Salary
$120K-$180K MXN base annual
Remote
On-site, Monterrey Metropolitan Area
Benefits & Perks
Company Intelligence
dmX is a B2C company serving the retirement and pension segment in Mexico. They're scaling customer acquisition through omnichannel strategies combining digital, mass media, and retail touchpoints.
Customers
Retirees and pensioners in Mexico
Culture
Results-driven, entrepreneurial, transformation-focused
Is This Role For You?
- You've built and scaled marketing teams through rapid growth phases (10+ years leadership experience)
- You speak both performance marketing AND brand/positioning fluently
- You thrive in omnichannel environments balancing digital efficiency with retail/field activation
- You're obsessed with CAC/LTV unit economics and can tie everything back to business impact
- You're energized by emerging markets and underserved demographics (retirees in LatAm)
- You only know digital/performance—this role demands mass media and retail channel expertise
- You need remote flexibility—this is 100% on-site Monterrey
- You're looking for a pure analytics or execution role—this is a P&L ownership play requiring strategic leadership
- You've never managed a team or built organizational muscle—you're architecting from scratch
Interview Process
Initial Screen
30-min call on growth strategy experience, omnichannel background, Mexico/LatAm market familiarity
Strategy Case
60-min deep dive: present a customer acquisition strategy for a B2C retirement/pension product in Mexico (CAC targets, channel mix, team structure)
Leadership Panel
90-min interviews with CEO/founder, sales leader, key stakeholder—team building, alignment, execution style
Reference Checks
2-3 references from direct reports and cross-functional collaborators
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Vagas parecidas
Manager, B2B Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Manager, Partner Growth Marketing (Bangkok Based, Relocation Provided) (Bangkok Based, Relocation Provided)
Agoda • Greater Rio de Janeiro
Senior Manager - Flights Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Estágio de Marketing Digital Growth e IA
ECDD • Rio de Janeiro, Rio de Janeiro, Brazil
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.