The Challenge
Directive is a performance marketing agency obsessed with real results—SQLs and customers, not vanity metrics. You'll own a lean portfolio of SMB clients and drive measurable revenue impact across paid, SEO, and CRO.
Your Mission
Onboard and build trusted relationships with 5-7 assigned client accounts, establishing clear performance baselines and success metrics
Audit existing campaigns across paid, SEO, and CRO channels; identify quick wins and present strategic recommendations to clients
Execute and optimize Q1 demand generation campaigns, tracking SQL generation and cost-per-acquisition against client targets
Master Directive's Customer Generation methodology and internal tools; contribute to first account strategy decks
Consistently deliver SQLs and customer results that exceed client targets across your portfolio
Build repeatable campaign playbooks for SaaS clients in your vertical; document best practices for team reuse
Expand account scope by identifying upsell opportunities in CRO, video, or additional channels within existing clients
Present quarterly strategy reviews to clients; strengthen relationships through proactive insights and industry trend recommendations
KPIs You'll Own
SQL Generation & Cost-Per-SQL
Track monthly SQLs delivered against client targets and measure efficiency to hit or exceed performance benchmarks.
Campaign ROI Across Channels
Monitor paid media, SEO, and CRO performance; measure revenue influenced relative to marketing spend.
Client Retention & NPS
Measure client satisfaction and repeat business; track account health and upsell conversion rates.
Project Delivery On-Time & On-Budget
Track campaign launch schedules and budget adherence; demonstrate operational excellence as a PM.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP of Demand Generation or Client Services Lead
Current Team
Peer demand gen managers; cross-functional strategy, paid, SEO, CRO, and video teams
New demand gen offering expansion; backfill or growth role
The Package
Salary
$80K-$85K base
Variable
Bonus eligibility (structure not detailed)
Remote
Hybrid with New York office; role described as remote but onsite preference noted; travel required
Benefits & Perks
Company Intelligence
Directive is a B2B performance marketing agency built on its proprietary Customer Generation methodology. They specialize in paid media, SEO, CRO, and video for SaaS and tech companies, obsessed with delivering real SQLs and customer outcomes, not vanity metrics.
Customers
SMB to mid-market B2B SaaS companies
Culture
Data-driven, results-obsessed, fast-paced, collaborative; values individual contributors who own outcomes and stay ahead of AI/automation trends
Is This Role For You?
- You've run paid, SEO, and CRO campaigns at an agency and obsess over SQL and customer metrics—not MQLs
- You thrive juggling 5-7 client relationships simultaneously without dropping balls
- You're a strategic T-shaped marketer who can pitch strategy to clients, execute flawlessly, and project-manage like a boss
- You want hands-on impact ownership and hate corporate bureaucracy; you want to see your work drive real revenue
- You prefer brand awareness, top-funnel metrics, or vanity reporting over performance accountability
- You've only worked client-side or in-house; agency-side rigor and velocity aren't your jam
- You need a clear ladder to partnership or C-suite within 12 months; this is an IC role with deep execution expectations
- You're allergic to travel or need 100% remote flexibility; hybrid + travel is required
Interview Process
Application & Resume Screen
Directive reviews for 2+ years agency and performance marketing experience, SaaS background, and T-shaped skillset
Phone Screen
Hiring manager assesses your customer generation philosophy, campaign execution examples, and client relationship style
Portfolio & Strategy Case Study
You present a past campaign or strategy; walk through your metrics, wins, and learnings across paid, SEO, CRO
Team Panel Interview
Meet cross-functional team members (strategy, paid, SEO, CRO leads); discuss how you collaborate and handle client conflict
Leadership Conversation
Final interview with VP/Director-level to align on role expectations, growth, and cultural fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.