The Challenge
DevRabbit IT Solutions needs a hands-on growth operator to build automated lead engines that scale revenue without scaling headcount. You'll own the entire lead automation stack—from ICP design to sales handoff—using modern tools like Clay to turn prospects into pipeline.
Your Mission
Design and launch first automated lead generation workflow using Clay, targeting defined ICP with 3+ firmographic signals
Integrate lead automation outputs into CRM with clean data quality (95%+ enrichment accuracy) and establish sales handoff process
Establish baseline KPI tracking: leads generated, conversion rates, meetings booked, and pipeline impact by source
Run 2-3 A/B tests on outbound sequences (messaging, targeting, timing) and optimize based on engagement data
Scale automated lead system to consistently deliver 50+ qualified meetings/month to sales team with 30%+ conversion to pipeline
Build 2-3 ICP-specific prospecting engines with segmentation logic, intent signals, and predictive lead scoring
Reduce manual lead qualification effort by 60% through automation workflows, freeing sales for selling
Create transparent dashboards showing lead quality, ROI by channel, and campaign performance; prove marketing efficiency gains
KPIs You'll Own
Meetings Booked
Monthly qualified meetings delivered to sales from automated campaigns.
Lead Quality Score
Conversion rate from qualified lead to pipeline opportunity.
Cost Per Meeting
Total marketing spend divided by meetings booked; track efficiency gains.
Automation Coverage
Percentage of lead lifecycle (sourcing, enrichment, outreach, handoff) fully automated vs. manual.
Pipeline Impact
Monthly pipeline generated from automated lead systems; attributed revenue.
Tools & Stack
Your Team
Your Manager
Company leadership (founder-led environment)
Current Team
Unknown; likely small marketing/ops team
New role or backfill unknown
The Package
Salary
$95K-$130K base
Remote
On-site: Sacramento or Austin (no remote option)
Benefits & Perks
Company Intelligence
DevRabbit IT Solutions is a B2B technology company operating in a fast-moving, founder-led environment. The company is scaling revenue through modern demand generation and sales automation, without traditional corporate bloat.
Culture
Execution-focused, data-driven, automation-first mindset. No hand-holding; expects ownership and systems thinking.
Is This Role For You?
- You've built or scaled automated lead systems and know Clay, HubSpot, or similar tools deeply
- You think like a growth engineer: systems over spreadsheets, meetings booked over vanity metrics
- You thrive in scrappy, founder-led environments with clear goals and minimal red tape
- You're obsessed with data-driven optimization and killing low-ROI activities fast
- You can own end-to-end workflows and don't need constant direction or approval
- You want to manage a large team or build headcount; this role is about tool leverage, not hiring
- You prefer established playbooks and corporate process over experimentation and rapid iteration
- You're uncomfortable with on-site work (Sacramento or Austin, no remote flexibility)
- You lack hands-on experience with lead automation tools or have only managed campaigns at surface level
Interview Process
Screening Call
Leadership discusses your lead automation background, Clay/tool experience, and philosophy on automation vs. headcount.
Technical Deep Dive
Walk through a past automated lead system you've built: ICP design, tool stack, metrics, results. Show your thinking.
Case Study / Take-Home
Design a simple lead automation workflow for a given ICP using Clay + CRM integration; show your approach.
Leadership Conversation
Meet founder/exec to discuss role scope, growth goals, and fit for fast-moving environment.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.