The Challenge
Capitol CMG is hunting for a Digital Marketing Manager to orchestrate growth across their artist rosters. You'll own the full digital playbook-social, paid ads, streaming campaigns, influencer partnerships-driving real engagement and stream counts for music releases.
Your Mission
Audit and optimize current social media presence across 8+ platforms (Instagram, TikTok, YouTube, etc.) for 3-5 key artists; establish baseline engagement metrics
Launch 2-3 coordinated paid advertising campaigns (Meta, TikTok, Google) for upcoming releases with clear ROAS targets and audience segmentation
Map out content calendar and CRM email strategy for Q1-Q2 releases; build templates for repeatable campaign workflows
Establish relationships with 10+ micro-influencers and digital partners relevant to label's artist genres; document partnership opportunities
Grow social followers across all platforms by 25-40% YoY; increase engagement rate (likes, comments, shares) by 30%+
Execute 6+ full-cycle release campaigns from announcement through playlist push; track streaming lift and playlist adds per campaign
Reduce paid ad spend per stream acquired by 15-20% through audience refinement and creative testing
Deliver monthly performance dashboards to VPs showing KPIs across social, paid, email, and streaming; present strategic recommendations
KPIs You'll Own
Social Media Follower Growth Rate
Track monthly growth % across all platforms; benchmark against industry standards for music labels.
Cost Per Stream (Paid Campaigns)
Monitor ad spend efficiency for release campaigns; optimize targeting to lower CPS over time.
Engagement Rate
Measure likes, comments, shares, saves as % of followers; identify high-performing content themes.
Email List Growth & Open Rate
Track CRM subscriber growth and campaign open rates; segment by artist/genre for targeted outreach.
Playlist Adds & Streaming Lift
Monitor playlist placements and stream count increases tied to marketing campaigns; correlate paid spend to playlist success.
Influencer Campaign ROI
Measure reach, engagement, and attributed streams from influencer partnerships vs. investment.
Tools & Stack
Your Team
Your Manager
VP of Digital Marketing (and support to VPs/Directors of Marketing)
Current Team
Not specified; working cross-functionally with artist management, label partners, and external influencers
New full-time manager role reporting into digital marketing leadership
The Package
Salary
$65K-$85K base
Remote
Hybrid: 4 days on-site (Nashville, TN) + 1 day remote
Benefits & Perks
Company Intelligence
Denken Solutions, Inc. operates as part of the Capitol CMG ecosystem, managing digital marketing strategy and execution for music artists, labels, and projects. The role sits at the intersection of artist development and consumer engagement, driving measurable growth in streams, social following, and brand awareness.
Customers
Music artists, record labels, and streaming platforms
Is This Role For You?
- You've managed paid social or paid search campaigns at scale; you speak ROAS, CAC, and audience segmentation fluently
- You obsess over music/entertainment and understand streaming platforms (Spotify, Apple Music, YouTube Music) as both a marketer and consumer
- You're comfortable juggling 5-10 active artist campaigns simultaneously without dropping balls or losing your mind
- You've built social media communities from the ground up and know what makes content stick on TikTok, Instagram Reels, and YouTube Shorts
- You're analytical but also scrappy-comfortable doing hands-on work (content creation, ad setup) while managing upward to leadership
- You need 100% remote flexibility; this is hybrid with 4 mandatory days in Nashville
- You have no hands-on experience with paid advertising platforms (Meta Ads Manager, TikTok Ads, Google Ads); this role is execution-heavy
- You're not passionate about music or entertainment; mission fit matters in this industry and shows in your work quality
Interview Process
Initial Screening Call
HR/recruiter confirms background, hybrid location comfort, and relevant campaign experience (30 min)
Digital Marketing Manager Interview
Hiring manager digs into past campaigns-metrics, results, tools used, and your role in strategy (45-60 min)
Paid Advertising & Analytics Deep Dive
Technical discussion on campaign optimization, audience segmentation, analytics interpretation; may include a case study or hypothetical scenario
VP of Digital Marketing Interview
Leadership alignment on strategic vision, artist collaboration style, and 6-month roadmap thinking (45 min)
Offer & Background Check
Standard background verification; reference calls with previous managers/clients
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
Vagas parecidas
Senior Affiliate Marketing & TikTok Shop Growth Manager
Axil • Beverly Hills, CA 90212
eCommerce Manager-DTC Growth
Bones Coffee Company • Tampa, FL
Marketing Communications Specialist
OTR Engineered Solutions • Rome, GA 30161
Lead Content Creator & Growth Specialist
Gearheart Industry • Las Vegas, NV 89120
Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.