The Challenge
Series A AI platform for enterprise marketing is hiring a hands-on Demand Generation and ABM Lead to build their GTM engine from the ground up. You'll own the entire pipeline-generation motion, reporting directly to leadership while working with a sales team to land major global brands.
Your Mission
Map and prioritize 50+ target enterprise accounts; build initial account plans with Sales defining messaging, use cases, and engagement strategy
Launch first multi-channel demand campaign (digital + field + events) targeting top 20 accounts with clear pipeline targets and success metrics
Design and execute 2-3 high-touch executive programs (roundtables, dinners, or industry events) to build brand credibility with buyers
Establish baseline pipeline metrics: cost-per-qualified-lead, account engagement rates, and sales-accepted opportunities by source
Scale ABM programs to 100+ accounts with proven engagement and pipeline contribution metrics; demonstrate 3-5x ROI on invested demand spend
Build repeatable demand generation playbook across digital (LinkedIn, email, content), field marketing, and events with documented processes
Develop and execute thought leadership strategy positioning the company in AI-driven enterprise marketing; secure 3-5 speaking slots or industry features
Partner with Sales to influence $3-5M in pipeline; achieve 20%+ of revenue target pipeline attributed to demand generation programs
KPIs You'll Own
Pipeline Generated
Total revenue value of opportunities attributed to demand generation programs monthly.
Cost Per Qualified Lead (CPQL)
Total demand spend divided by sales-accepted leads; track by channel and account tier.
Account Engagement Rate
Percentage of target accounts actively engaging with campaigns, events, or sales outreach each month.
Sales Collaboration Score
Qualitative feedback from Sales on lead quality, timeliness, and alignment with account strategy.
Tools & Stack
Your Team
Your Manager
VP/Head of GTM or CEO (Series A stage)
Current Team
Likely lean team: 1-2 marketing ops or junior marketers; Sales team 3-5 AEs
Foundational hire-you're building the demand function from scratch
The Package
Salary
$180K-$240K base
Variable
10-15% performance bonus likely
Equity
0.25%-0.75% equity package typical for Series A VP-level
Remote
On-site in Palo Alto, CA required
Benefits & Perks
Company Intelligence
Series A AI SaaS company building enterprise marketing automation platform trusted by major global brands. Backed by tier-one investors. Looking to scale GTM motion and enterprise pipeline.
Funding
Series A
Customers
Major global brands (unnamed)
Culture
Entrepreneurial, early-stage, bias toward action and experimentation
Is This Role For You?
- You've owned pipeline-generating demand gen or ABM programs at B2B SaaS companies (not just supported them from agency side)
- You thrive in Series A/B environments where you wear multiple hats and can move fast without perfect processes
- You're collaborative with Sales and can translate customer feedback into campaign iterations in real time
- You have hands-on experience in AI, data, or enterprise software segments and understand the buyer
- You want a hands-off strategic role-this is execution-heavy, you're building the engine yourself
- You need a large established team or heavy MarTech infrastructure; you'll be building from zero
- You prefer pure agency/consulting background over in-house SaaS demand gen experience
- You require full remote or hybrid flexibility; this role is on-site in Palo Alto
Interview Process
Screen call (30 min)
Hiring manager assesses demand gen experience, ABM familiarity, and startup comfort level
Deep-dive interview (60 min)
VP/GTM Lead walks through a past campaign: strategy, execution, results, learnings. Expect detailed Q&A.
Sales alignment conversation (30 min)
Conversation with top AE or Sales lead to assess collaboration style and pipeline thinking
Leadership conversation (45 min)
CEO or Head of Company discusses vision, GTM priorities, and your role in scaling
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.