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Growth Marketing

Expired

Director, Growth Strategy

  • $180K - $240K
  • Miami
  • Diretor
  • On-site
  • Full time
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Salary

$180K - $240K

Location

Miami

Setup

On-site

Posted

1 month ago

DTC GrowthOmni-ChannelDirector LevelMiami Onsite$180K-$240KPerformance Marketing

The Challenge

Darkroom is a fastest-growing performance agency (Inc. 5000) that's engineered billions in attributable revenue for consumer brands. You'll lead strategy and execution across omni-channel paid campaigns for a portfolio of high-growth DTC brands, managing accounts up to $1M+/month while acting as both strategic advisor and hands-on growth operator.

Your Mission

First 3 Months
1

Audit and optimize the go-to-market strategy for 2-3 assigned client accounts, identifying inefficiencies across DTC, Amazon, and retail channels

2

Establish weekly strategic cadence with clients and internal Darkroom teams, defining core KPIs and attribution framework for each account

3

Launch or scale paid campaigns across primary channels (DTC, TikTok Shop, Amazon), targeting initial 15-20% efficiency gains within 90 days

4

Build and onboard your omni-channel team (paid media specialists, creative, analytics) with clear roles and accountability structure

By 6 Months
1

Demonstrate 25%+ ROAS improvement or $5M+ in attributed revenue growth across your client portfolio

2

Master and implement Shadow (Darkroom's AI commerce layer) to enhance campaign performance and decision velocity

3

Scale one account's monthly ad spend from current baseline to $500K-$1M+ while maintaining or improving efficiency metrics

4

Develop repeatable DTC-to-Amazon/retail expansion playbook that becomes methodology for other Directors at Darkroom

KPIs You'll Own

ROAS (Return on Ad Spend)

Track efficiency of paid media spend across all channels; target 3:1+ for mature accounts, 2:1+ for emerging brands.

Attributed Revenue

Monthly revenue directly tied to your growth strategy and paid campaigns, measured via Shadow and multi-touch attribution.

Monthly Ad Spend Scaling

Pace and profitability of scaling paid accounts upward; measure efficiency maintenance as volume increases.

Client Retention & Expansion

Retain 100% of assigned accounts; grow each account's annual contract value (ACV) through channel expansion or spend scaling.

Campaign Launch Velocity

Time from strategy to live campaign; benchmark 1-2 weeks for new channel experiments, 2-4 weeks for major initiatives.

Tools & Stack

Shadow (Darkroom's proprietary AI commerce layer)Google Ads & Facebook/Instagram AdsAmazon AdvertisingTikTok Shop & TikTok Ads ManagerShopify or comparable DTC platformAnalytics platforms (GA4, segment attribution tools)Slack, Asana or similar project management

Your Team

Your Manager

Managing Director of Growth Strategy Department

Current Team

Omni-channel team (paid media specialists, creative, analytics) that you'll build/scale and manage directly

New role; you'll be responsible for recruiting and structuring your team to service a portfolio of clients

The Package

Salary

$180K-$240K base

Variable

Performance bonus tied to client ROAS and revenue targets (est. 15-25% of base)

Equity

Likely equity component (percentage TBD based on role level and company stage)

Remote

On-site in Miami, FL. Full-time, direct hire.

Benefits & Perks

Equity stake in fast-growing Inc. 5000 private company
Performance-based bonus structure aligned with client outcomes
Work with highest-growth DTC and consumer brands in North America
Exposure to proprietary AI commerce technology (Shadow) and data infrastructure
Leadership and team-building opportunity with clear scope and autonomy

Company Intelligence

Darkroom is a next-generation growth marketing agency founded in 2017, engineered around speed, intelligence, and measurable impact. They've driven billions in attributable revenue across e-commerce, DTC, social commerce, and retail, and are recognized as one of the fastest-growing private companies in America (Inc. 5000) and most effective performance agencies of the 2020s (Varos).

Founded

2017

Customers

High-growth consumer brands across e-commerce, DTC, social commerce, and retail channels

Culture

Speed-oriented, data-driven, technologically innovative. Built on founders (Forbes 30U30) who are advancing the intersection of technology, marketing, and advertising.

Is This Role For You?

For You If
  • You're obsessed with DTC growth strategy and have built or scaled paid campaigns to $500K-$1M+/month budgets with strong ROAS
  • You can code-switch between strategic consultant (diagnosing business inefficiencies) and execution operator (hands-on campaign building)
  • You excel at client relationship management and thrive in a client-facing, accountability-heavy role
  • You're curious about AI and automation in marketing and want to master a proprietary platform that compounds results
  • You want to build and lead a team while directly owning client outcomes and revenue impact
Won't Work If
  • You prefer deep specialization in one channel over omni-channel mastery (DTC + Amazon + retail integration is non-negotiable)
  • You need remote flexibility; this is on-site Miami, full-time, and requires client-facing presence and team co-location
  • You're risk-averse or uncomfortable with managing high-stakes client relationships and scaling budgets aggressively

Interview Process

1

Initial Screening

Conversation with hiring manager on growth background, DTC experience, and campaign scaling track record.

2

Strategy Case Study

Present a real or hypothetical growth strategy for a DTC brand (e.g., scaling from $100K to $1M monthly ad spend while maintaining ROAS).

3

Client Scenario Roleplay

Simulate a client call where you diagnose inefficiencies, propose omni-channel strategy, and manage objections.

4

Leadership & Team Discussion

Conversation with Managing Director on team-building philosophy, how you'd structure an omni-channel team, and leadership values.

5

Final Round (if applicable)

Meet with founders or C-suite to discuss company vision, your fit, and long-term growth trajectory at Darkroom.

Ready when you are

Interested in this role?

Apply now and hear back within days, not weeks.

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Context

About Growth Marketing roles

Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.

A/B testingFunnel optimizationSQL & analyticsPaid acquisitionProduct-led growth
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