The Challenge
Crédit Mutuel Arkéa, a major French banking group, is building its digital customer acquisition engine. You'll own end-to-end campaigns—from SEO content strategy to social media execution—and report directly on what actually drives new customer sign-ups.
Your Mission
Publish 8-12 SEO-optimized product content pieces across cmb.fr and cmso.com with measurable keyword rankings tracked
Execute 2 full digital acquisition campaigns from brief through launch, tracking CAC and conversion rates
Moderate and publish 3x weekly on social channels with engagement metrics documented
Deliver weekly reporting dashboard showing campaign performance, traffic sources, and engagement
Own 3+ SEO content pillars with measurable organic traffic growth (target: 20%+ improvement)
Build and scale 1 high-performing paid acquisition channel (Google/Meta) with documented ROI
Develop social media content calendar driving 15%+ engagement rate across platforms
Present quarterly business review to leadership showing total acquisition cost vs. customer lifetime value trends
KPIs You'll Own
Cost Per Acquisition (CPA)
Track digital channel efficiency—what you're spending per new customer sign-up across organic, paid, and social.
Organic Traffic Growth
Month-over-month increase in website visitors from SEO-driven search rankings.
Social Engagement Rate
Likes, comments, shares per post—proves your content resonates and drives community.
Campaign Conversion Rate
Percentage of campaign clicks that result in customer acquisition—measures campaign quality.
Content Output Velocity
Number of published assets per month optimized for both SEO and paid ad performance.
Tools & Stack
Your Team
Your Manager
Digital Acquisition Lead / Tuteur/Tutrice (mentor assigned)
Current Team
Digital acquisition team, marketing & communication department, working with federations and external digital agency partner
Backfill / New role—alternance position to support growing digital channel strategy
The Package
Salary
€800-€1,200/month gross
Remote
On-site only — Brest headquarters (Brittany, France)
Benefits & Perks
Company Intelligence
Crédit Mutuel Arkéa is a major French banking and insurance group operating in retail banking (CMB, CMSO). They're modernizing customer acquisition through digital-first strategies across web, SEO, and social channels to compete in the evolving fintech landscape.
Team Size
Large enterprise (Groupe Crédit Mutuel)
Customers
Retail banking customers across Brittany and beyond
Culture
Collaborative, emphasis on learning and adaptation; positioning alternates as future full-time employees
Is This Role For You?
- You're pursuing a BAC+4/5 degree (master's or equivalent) and want 1-2 years of hands-on growth marketing experience
- You're comfortable with CMS tools, analytics dashboards, and writing content optimized for both SEO and ads
- You enjoy data—you'll spend time analyzing what works and proving ROI on your campaigns
- You're based in or willing to relocate to Brest, France for full on-site work
- You need remote flexibility—this role is 100% on-site in Brest with no hybrid option
- You're looking for immediate high salary—alternance roles pay ~€800-1,200/month; this is a learning opportunity
- You prefer heads-down execution over collaborative teamwork—you'll be working across multiple departments and an external agency
Interview Process
Application Submission
Submit CV (French required), specify your degree program, alternance rhythm (1 or 2 years), and geographic preference
Recruitment Tests
Online assessments to evaluate professional fit and soft skills; invitation sent via email within days
Manager Interview
1:1 meeting (in-person or video) to discuss motivations and cultural fit with your future manager
Contract Signature
Final offer and alternance contract finalization
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.