The Challenge
Creative Safety Supply runs five specialized ecommerce sites serving industrial safety buyers globally. You'll own end-to-end revenue growth across all properties-a rare opportunity to build real marketing muscle in a B2B category that actually converts.
Your Mission
Map current revenue drivers and gaps across all five sites; establish baseline KPIs and build unified dashboard in Google Analytics + BigCommerce
Audit and optimize top 20% of SKUs by revenue-improve product page copy, imagery, and pricing based on conversion data
Launch first RFM-based email segmentation strategy with lifecycle flow testing; target 15%+ lift in repeat purchase rate
Partner with paid media agency to audit current Google/MS Ads performance and identify 2-3 high-ROI keyword clusters to scale
Achieve 12-18% revenue growth across portfolio through combined CRO, paid media optimization, and email lifecycle initiatives
Design and launch A/B testing roadmap; run minimum 8 tests on high-impact pages (product, checkout, category) with 95% statistical rigor
Reduce cart abandonment by 3-5 percentage points through checkout optimization and targeted abandonment email campaigns
Build quarterly business reviews with leadership showing revenue trajectory, channel attribution, and prioritized growth levers for next quarter
KPIs You'll Own
Total Ecommerce Revenue (by site & aggregate)
Tracks top-line growth across all five properties; your primary accountability metric.
Conversion Rate
Monitor session-to-purchase conversion; target incremental improvements of 0.2-0.5% per quarter via CRO.
Average Order Value (AOV)
Measure revenue per transaction; grow through upsell/cross-sell, bundling, and minimum order value strategies.
Customer Lifetime Value (LTV) & Repeat Purchase Rate
Tracks retention efficiency; core focus for email and lifecycle marketing initiatives.
Cart Abandonment Rate
Identify friction in checkout; target recovery via email and UX optimization.
Cost Per Acquisition (CPA) by Channel
Measure paid media efficiency; optimize paid search and future paid social spend allocation.
Product Review Rating & Volume
Track social proof health; monitor competitive positioning and identify low-rated SKU issues.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP Marketing or CMO
Current Team
Paid media agency partner, email marketing lead, product listings team, web developer, web designer, customer service team
New role or backfill unknown; high-visibility position suggests growth mandate
The Package
Salary
$85K-$120K base
Remote
On-site only; Beaverton, OR; M-F 7:00 am - 3:30 pm PST
Benefits & Perks
Company Intelligence
Creative Safety Supply is a Portland-based leader in industrial safety and lean manufacturing solutions. They operate a portfolio of five specialized ecommerce websites serving North American and global customers. The company has a proven B2B ecommerce business model with thousands of SKUs and an established customer base.
Customers
B2B industrial safety buyers; primary focus North America; global reach
Is This Role For You?
- You've driven measurable revenue growth for B2B or DTC ecommerce brands with large catalogs (1000+ SKUs)
- You live in spreadsheets and dashboards-you love data-driven decision making and can spot patterns in KPIs others miss
- You're comfortable managing external agencies (paid media, potentially others) and translating their work into business outcomes
- You want hands-on, visible impact: direct revenue ownership, not marketing theater
- You thrive in cross-functional environments and can influence without authority (product, ops, customer service)
- You need remote flexibility-this is 100% on-site in Beaverton with fixed M-F 7am-3:30pm hours
- You're uncomfortable with B2B or industrial categories; this requires domain fluency in safety and manufacturing
- You've never used BigCommerce or similar ecommerce platforms; hands-on platform knowledge is mandatory, not optional
- You prefer brand-led or creative marketing; this role is ruthlessly performance-focused and metric-driven
Interview Process
Screening call
Phone screen covering BigCommerce experience, past revenue growth projects, and B2B ecommerce fluency
Portfolio/case study review
Walk through 1-2 examples of revenue growth initiatives, KPIs driven, and A/B testing or CRO work
Team interviews
Meet with marketing lead(s), product, and operations stakeholders to assess collaboration style and cross-functional capability
Analytics/strategy exercise
Likely scenario-based task: analyze ecommerce data, identify growth levers, propose 90-day roadmap
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.