The Challenge
Coty's Calvin Klein Fragrances needs a strategic leader to shape the global fragrance marketing agenda-owning brand vision, P&L, and cross-region execution. You'll translate luxury ambitions into high-impact campaigns that drive revenue growth across 50+ markets while balancing global consistency with local market nuance.
Your Mission
Audit current global fragrance portfolio positioning, consumer segmentation, and competitive landscape across key regions; present strategic gaps and white-space opportunities to SVP
Map the global product launch calendar for next 18 months with concept, naming, packaging, and 360° campaign frameworks; secure licensor alignment and approvals
Establish cross-functional governance-align R&D, Supply Chain, Trade Marketing, and Legal on marketing strategy priorities and brand standards
Develop Q1 omnichannel campaign playbook (digital, influencer, experiential, retail, e-commerce, sampling) with regional adaptations and KPI targets
Execute 2-3 major global product launches on time and on brand, tracking campaign ROI, awareness lift, and sales impact by region
Build and onboard a high-performing global marketing team; establish talent development and cross-functional collaboration cadence
Create strategic commercial tools-GWP frameworks, sampling programs, promotional sets, seasonal activations-with ROI modeling and brand equity guardrails
Deliver board-level business review with 6-month performance analysis (revenue, margin, marketing spend efficiency, market share vs. competitors) and refreshed growth strategy
KPIs You'll Own
Global Revenue Growth %
Year-over-year fragrance portfolio revenue growth against targets across all regions.
Campaign ROI
Return on marketing investment for major 360° campaigns measured by sales lift, attribution, and cost per acquisition.
Brand Awareness & Consideration
Quarterly tracking of brand lift, aided/unaided awareness, and purchase intent across key markets.
Gross Margin %
Portfolio gross margin management inclusive of COGs optimization and promotional strategy effectiveness.
Product Launch Success Rate
% of launches hitting sales targets, timeline, and brand positioning KPIs vs. forecast.
Market Share vs. Competitors
Quarterly market share tracking in fragrance category vs. key competitors (Estée Lauder, LVMH, Puig brands).
E-commerce & DTC Growth
Online channel revenue growth rate and direct-to-consumer penetration as % of total sales.
Tools & Stack
Your Team
Your Manager
SVP Global Marketing
Current Team
Regional marketing directors, product managers, creative leads, digital specialists, trade marketing; exact headcount not specified
Backfill / expansion role-you'll manage and develop the global fragrance marketing organization
The Package
Salary
$180K-$240K base
Variable
Performance bonus (typical 20-30% of base for director-level)
Equity
Likely (Coty is public; equity packages standard for director roles)
Remote
On-site, New York, United States
Benefits & Perks
Company Intelligence
Coty is a global beauty leader with a $8B+ portfolio spanning fragrance, color cosmetics, and skincare. Brands include Calvin Klein, Marc Jacobs, Kylie Cosmetics, and Covergirl. Headquartered in New York with operations across 150+ countries.
Founded
1904
Team Size
~7,500+
Funding
Public (NYSE: COTY)
Customers
Direct-to-consumer, e-commerce, retail partners (Sephora, Ulta, department stores, travel retail)
Culture
Corporate with emphasis on 'tenacious, passionate, fearlessly kind' leaders; global matrix organization with legacy beauty house ethos
Is This Role For You?
- You've led global marketing campaigns for a luxury or prestige fragrance/beauty brand and shipped products across 30+ markets
- You're comfortable owning P&L ($50M+) and can balance strategic vision with commercial rigor-ROI obsessed
- You thrive in matrix environments managing cross-functional teams (R&D, Supply, Legal) and external stakeholders (licensors, agencies, retail partners)
- You can write a compelling strategy deck AND execute on the ground; fluent in both board-level storytelling and on-the-ground campaign logistics
- You have deep fragrance category expertise-you know the consumer journey, competitive dynamics, and what drives purchase in this space
- You need remote flexibility or don't want to be on-site in New York-this role is on-site, period
- You're uncomfortable with corporate bureaucracy, matrix reporting, or stakeholder management (licensor approvals, multiple regional leaders)
- You lack proven experience in luxury beauty, fragrance, or premium goods; this isn't an entry point to the category
Interview Process
Phone Screen
Recruiter call: background, motivation, high-level fragrance category knowledge and global marketing experience (30 min)
Hiring Manager Interview
SVP Global Marketing: deep dive on strategic vision, P&L management, team leadership style, and how you'd approach the fragrance portfolio refresh (60 min)
Case Study / Presentation
You'll present a mock global fragrance strategy-brand positioning, launch roadmap, omnichannel campaign framework for a fictional launch (take-home, ~3-5 hours prep)
Cross-Functional Interviews
Conversations with R&D, Trade Marketing, and Regional Director(s) to assess collaboration style and category acumen (2-3 sessions, 45 min each)
Executive Interview
Chief Marketing Officer or Chief Commercial Officer: strategic fit, business acumen, and leadership philosophy (45-60 min)
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
Vagas parecidas
Senior Marketing Manager
Legora • New York City
Data Engineering Manager, Growth & Revenue
OpenAI • San Francisco
B2B Marketing Manager, DACH
OpenAI • Munich, Germany
Growth Marketing Manager - Web & Organic, SMB Ads
OpenAI • San Francisco
Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.