The Challenge
CookUnity delivers 50M meals/year from premium chefs and is scaling beyond delivery into a chef-empowered marketplace. You'll be the execution engine building brand-building and upper-funnel acquisition strategy across Linear TV, CTV, Radio, Podcasts, and emerging offline channels—learning the full offline media stack from day one.
Your Mission
Master campaign execution across 6+ offline channels (Linear TV, CTV, Online Video, Radio, Streaming Audio, Podcasts) and own day-to-day trafficking and QA
Build clean, accurate performance dashboards tracking impressions, CPM, CPV, reach, frequency, and brand lift metrics with daily monitoring
Execute 3-4 structured testing plans (creative rotation, daypart optimization, audience targeting) and document learnings for senior leadership
Establish baseline competitive analysis of offline media performance and develop initial media recommendations for Q2 planning
Own full campaign lifecycle for at least 2 major offline channels including planning, budget pacing, optimization, and reporting cycles
Develop and implement measurement framework reconciling data across multiple platforms and contributing to weekly/monthly reporting with zero discrepancies
Lead 6+ performance deep-dives on channel mix, audience targeting, and creative performance to inform strategic recommendations
Build institutional knowledge of emerging offline channels and present quarterly trend analysis with 2+ actionable growth opportunities
KPIs You'll Own
CPM (Cost Per Mille)
Track cost efficiency across Linear TV, CTV, and audio channels to optimize budget allocation and negotiate better rates.
CPV (Cost Per View)
Monitor video engagement efficiency across CTV and Online Video to identify highest-performing creative and audience segments.
Reach & Frequency
Measure campaign saturation and audience overlap to prevent ad fatigue and maximize new customer acquisition.
Brand Lift
Track awareness and consideration metrics post-campaign to prove offline media ROI and inform future budget decisions.
Campaign Pacing vs. Budget
Monitor daily spend velocity against plan to catch overspend/underspend risks early and optimize lifetime channel performance.
Tools & Stack
Your Team
Your Manager
Senior Growth Leader (Growth Marketing Team)
Current Team
Growth Marketing Team focused on new revenue acquisition; cross-functional collaboration with Creative, Analytics, and other channel teams
New role in offline media specialization
The Package
Salary
$55K-$75K ARS (~$13K-$18K USD equivalent)
Remote
On-site in Buenos Aires, Argentina (FULL_TIME)
Benefits & Perks
Company Intelligence
CookUnity connects home cooks with premium chefs, delivering 50M ready-to-eat meals annually across the country. Founded in 2018, the company is expanding from delivery into a chef-empowered marketplace with mission to 'empower Chefs to nourish the world.' They reward contrarian marketers and test-and-learn culture.
Founded
2018
Customers
B2C home delivery customers across the country
Culture
Test-and-learn team that rewards contrarian marketers; mission-driven (food as nourishment and connection, not convenience)
Is This Role For You?
- You have 2-4 years in media planning, digital marketing, or growth marketing with some offline channel exposure (TV, CTV, Audio, Podcasts)
- You're analytical and obsessed with Excel—building clean dashboards, spotting trends, and diagnosing performance issues is your jam
- You're hungry to learn the full offline media stack from mechanics to measurement and want to own entire channel strategies within 18 months
- You thrive in test-and-learn environments where you execute structured experiments (creative rotation, daypart optimization, audience targeting) and own the learnings
- You need remote flexibility—this is on-site only in Buenos Aires
- You're not comfortable with advanced Excel, data dashboards, or working hands-on with raw performance data daily
- You expect to lead strategy immediately; this role is execution-first with growth into strategy over 12+ months
Interview Process
Initial Screen
Confirm offline media experience, English fluency, and analytical chops (Excel/data comfort)
Growth Marketing Deep-Dive
Discuss past campaign execution, testing frameworks, and how you've diagnosed performance issues across channels
Case Study / Work Sample
Likely a dashboard or analysis test using sample offline media data to assess dashboard-building and trend-spotting skills
Senior Leadership Conversation
Meet with Growth Lead to discuss offline media strategy, learning mindset, and growth trajectory within CookUnity
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.