The Challenge
Codeway builds category-defining mobile apps hitting millions of users fast—think #1 storage cleaner and #1 AI face editor globally. You'll create the motion and static assets that drive their user acquisition engine, testing bold creative concepts against real performance data.
Your Mission
Ship 20+ high-performing static and motion ad assets across iOS and Android campaigns, tracking CTR and install lift
Master Codeway's creative production pipeline: learn which AI tools (Veo3, Sora, Kling, Nano Banana) unlock speed without sacrificing quality
Analyze 3+ winning creative concepts and document the visual patterns that correlate with strong ROAS and CPI metrics
Build 5+ variations of a top-performing ad, testing headline placement, color, motion speed, and messaging to isolate performance levers
Own the creative lifecycle for 2+ product launches: from concept through delivery, with documented performance lifts vs. baseline
Establish a reusable creative framework that reduces iteration cycles by 30% through systematic A/B testing
Lead collaboration between Growth and Creative teams on 10+ campaigns, demonstrating how design choices directly impact CAC and payback period
Mentor 1 junior designer or creative contributor on motion workflows and AI tool integration
KPIs You'll Own
Creative ROAS
Return on ad spend attributed to your asset variants; target 20%+ improvement on winning iterations vs. baseline.
Cost Per Install (CPI)
Cost to acquire one app install; your creative should help drive CPI down by 15-25% through higher engagement rates.
Click-Through Rate (CTR)
Percentage of ad impressions that result in clicks; strong motion design typically lifts CTR 5-12% vs. static assets.
Asset Production Velocity
Number of high-quality variations shipped per sprint; target 8-12 per 2-week cycle using AI-assisted workflows.
Concept-to-Winner Conversion
Percentage of concepts tested that reach performance benchmarks; aim for 40%+ hit rate through data-driven iteration.
Tools & Stack
Your Team
Your Manager
Head of Growth or Creative Lead (exact title not specified)
Current Team
Growth and Creative teams at Barcelona office; 300+ person global org
New role, backfill for expansion into Barcelona operations
The Package
Salary
€45K-€65K base
Remote
On-site in Barcelona. Paid relocation support included.
Benefits & Perks
Company Intelligence
Codeway builds and publishes mobile apps at scale, with 50+ hits across productivity, edtech, wellness, and entertainment. Rooted in Istanbul since 2020, now expanding aggressively into Barcelona with 300+ employees and 400M+ downloads globally. They move fast, test relentlessly, and ship category winners.
Founded
2020
Team Size
300
Customers
400M+ app downloads across 50+ consumer mobile apps
Culture
Direct, data-driven, fast-moving. Bold creative ideas backed by performance metrics. AI-native workflows expected. No corporate fluff.
Is This Role For You?
- You've shipped motion and static assets for mobile user acquisition campaigns and can tie creative decisions to CPI, CTR, or ROAS metrics
- You're already experimenting with AI tools (Veo3, Sora, Claude Code, agentic workflows) and want unlimited access to test them at production scale
- You thrive iterating fast—testing 10+ variations per week, learning from data, and killing what doesn't work without ego
- You're fluent in English, collaborative with growth teams, and want to see your work reach millions of real users
- You need hand-holding through every design decision or prefer deep creative briefs over rapid experimentation with limited guidance
- You're uncomfortable with AI tools in your pipeline or view them as threats rather than force multipliers for production velocity
- You can't relocate to Barcelona or require full remote flexibility
Interview Process
Initial Screening
Portfolio review and discussion of mobile ad creative work, AI tool integration, and one shipped campaign with performance data
Creative Practical
Design a 3-5 second motion ad concept for a fictional mobile app; show your process, design choices, and how you'd test it
Growth Conversation
Interview with Head of Growth or Creative Lead on how you approach creative iteration, interpreting performance metrics, and collaboration
Team Interview
Meet with Growth or Creative team members to discuss workflow, tools, and cultural fit for fast-moving, data-obsessed environment
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.