The Challenge
Clara is Latin America's fastest-growing fintech, powering 20K+ businesses with corporate cards and payments infrastructure. You'll own the technical bridge between landing pages and paid media—pixels, APIs, tracking, conversions—at the speed of a scaling startup backed by Coatue, DST Global, and Goldman Sachs.
Your Mission
Ship 3+ high-converting landing pages and audit existing tracking setup across Meta, Google, and LinkedIn pixels
Build and deploy 2 API integrations (Data Warehouse → HubSpot, internal systems → ad platforms) to automate audience uploads
Implement GTM infrastructure and establish baseline conversion tracking across all digital properties
Partner with Paid Media to run first A/B test cycle and document results in shared dashboard
Achieve 25%+ improvement in landing page conversion rates through CRO experimentation and performance optimization
Automate 4+ manual workflows using N8N (audience sync, data transformation, campaign setup)
Reduce attribution lag by 50% via real-time conversion signal architecture and data pipeline optimization
Scale personalization experiments to 5+ campaigns with dynamic audience segmentation via SQL queries and API feeds
KPIs You'll Own
Landing Page Conversion Rate
Track % of visitors completing desired action (signup, trial, contact); benchmark against industry 2-4%.
Cost Per Acquisition (CPA)
Monitor ad spend efficiency across Meta, Google, LinkedIn; target 15-20% monthly reduction through optimization.
Pixel Implementation Accuracy
% of conversion events properly tagged and flowing to CRM; aim for 98%+ accuracy.
Time to Deploy Campaign
Days from brief to live landing page + tracking; reduce from current state to <5 days.
API Integration Uptime
Reliability of data flows between systems; target 99.5%+ uptime for audience and conversion syncs.
Tools & Stack
Your Team
Your Manager
Head of Growth Marketing (or VP Growth)
Current Team
Design team, Paid Media specialists, Data Warehouse engineers
New role to scale growth operations
The Package
Salary
$70K-$95K USD equivalent (or ~COP 280M-380M annually, subject to local market rates)
Remote
Hybrid on-site in Bogotá, D.C.
Benefits & Perks
Company Intelligence
Clara is Latin America's leading financial infrastructure platform for businesses, serving 20K+ companies with corporate cards, bill pay, financing, and B2B payments. Backed by top-tier global investors (Coatue, DST Global, Notable Capital, General Catalyst, Goldman Sachs), the company is building the operating system for high-performing organizations across the region.
Funding
Series C+ (investors: Monashees, Kaszek, Canary, Notable Capital, Coatue, DST Global, ICONIQ Growth, General Catalyst, Citi Ventures, SV Angel, Goldman Sachs, others)
Customers
20,000+ large and growing businesses in LATAM
Culture
Fast-paced, passionate, distributed team across Americas; emphasis on shipping fast and doing best work
Is This Role For You?
- You've built landing pages and campaigns that moved the needle on acquisition metrics—not just pixels, but real conversion workflows
- You live at the intersection of code and marketing; you're equally comfortable debugging GTM containers and discussing CAC reduction with media buyers
- You can write SQL to pull data, build APIs to push it, and translate that into audience segments that drive ad performance
- You thrive in chaos; you ship fast, iterate on real data, and aren't afraid to own technical debt in growth stacks
- You're a pure frontend engineer who sees marketing as a distraction; this role lives in the weeds of pixel implementation and conversion tracking
- You need stable, documented processes; Clara is scaling fast and you'll be building systems as you go, with ambiguity
- You're not conversational in English and Spanish/Portuguese; you'll collaborate daily with distributed teams and Spanish-speaking stakeholders
Interview Process
Screening Call (30 min)
Quick sync on growth engineering background, technical depth, and English/Spanish fluency
Technical Take-Home (2-4 hours)
Build a landing page, implement GTM pixel, and/or write SQL query to transform audience data; real-world scenarios
Technical Debrief (60 min)
Walk through your take-home, discuss architecture decisions, API integrations, and optimization trade-offs
Stakeholder Panel (60 min)
Chat with Head of Growth, Paid Media lead, and/or Data team; discuss collaboration style and how you'd prioritize
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.