Marketing Director

About the Role

A profitable, growing financial services company in Miami is hiring a Marketing Director to take ownership of acquisition. We work in direct-response, our growth comes from funnels, copy, landing pages, and paid media that move a regulated financial offer to qualified, high-intent buyers.

This is a builder’s role, not an oversight seat. We need an operator who can sit down, build the landing page, write the long-form copy, wire up the tracking, launch the campaign, read the numbers the next morning, and iterate, without an agency between them and the work.

If you have run acquisition for a financial newsletter, an investment or alternative-asset offer, or any compliance-heavy direct-response business, you will recognize this playbook immediately.

What You’ll Own

Funnel & Landing Page Buildout (core of the job)

• Design, build, and continuously test landing pages, opt-in pages, sales pages, and advertorials (Unbounce or equivalent + Adobe Creative Suite).
• Own the full funnel: lead magnets, live and evergreen webinars, VSLs, and registration flows.
• Run structured A/B and multivariate testing across pages, offers, CTAs, and forms; keep a living testing roadmap.
• Conduct CRO analysis using heatmaps, session recordings, and behavioral tools.

Direct-Response Copy & Creative

• Write the copy yourself: ads, headlines, long-form sales pages, advertorials, email, and video scripts.
• Direct creative for ad assets (static, video, carousel, UGC) and edit video/motion as needed.
• Develop positioning angles grounded in the macro environment, markets, and tax landscape.

Paid Media, Partnerships & Acquisition

• Plan, buy, and optimize across the full channel mix, Meta, Google, YouTube, Native/Retargeting, CTV/Radio, dedicated email/newsletter, and affiliate/partner sources.
• Own pixels, UTMs, and attribution; reallocate budget by source and performance every month.
• Manage and hold accountable outside media buyers, vendors, and partners.

CRM, Nurture & Lifecycle

• Run a modern CRM end to end: lists, workflows, sequences, dashboards, data hygiene.
• Build automated email and SMS nurture programs that convert, with full 10DLC/TCPA compliance.
• Partner with the sales floor so every lead gets worked and nothing leaks.

Analytics & Attribution

• Stand up and own GA4, Tag Manager, and attribution reporting.
• Track CPL, CPA, ROAS, LTV, and closed-revenue ROI by channel; report weekly/monthly/quarterly to leadership.
• Provide real-time visibility into spend, lead quality, deal sizes, and cycle times.

Compliance & Risk

• Keep all marketing aligned with FTC and applicable industry rules for regulated financial offers.
• Maintain disclaimers, privacy policy, and T&Cs; manage SMS/email compliance and reputation (BBB, Trustpilot, Google).

What We’re Looking For

Required

• *Direct-response financial publishing (finpub) experience *- you have marketed an investment, newsletter, or financial/alternative-asset offer and know the playbook cold. This is non-negotiable.
• *Demonstrated landing page / funnel building *- you can show pages you personally built and the numbers they produced.
• Strong direct-response copywriting; a portfolio of ads, advertorials, or sales pages you wrote.
• Hands-on paid media buying across at least Meta, Google, and native/email.
• CRM proficiency: workflows, sequences, lead scoring, reporting.
• Fluency with GA4, Tag Manager, attribution, and the metrics that matter (CPL, CPA, ROAS, LTV).
• Working knowledge of compliance for regulated financial marketing (FTC, SMS 10DLC/TCPA).

Strong Plus

• Prior work with a retirement-focused or alternative-asset financial offer.
• Experience buying finpub affiliate / co-registration / newsletter inventory.
• Webinar funnel experience (live + evergreen) for an older, higher-net-worth audience.
• Comfort with AI tools for research, ideation, and production speed.

Who Thrives Here

• Builders, not delegators. You would rather ship the page than write the brief.
• Numbers-first. You decide off the dashboard, not off opinion.
• Fast. You can launch this week and read results next week.
• Accountable. You own the revenue outcome, not just the click.

Pay: $95,000.00 - $200,000.00 per year

Work Location: In person