The Challenge
Cargill's processed meats portfolio across LATAM (Bucanero, Campollo, Kimby) needs aggressive growth and market share gains. You'll own the complete strategic marketing mandate—from category strategy to go-to-market execution—across one of the world's largest food companies.
Your Mission
Audit current category performance, competitive positioning, and consumer sentiment across LATAM markets; deliver insights report identifying top 3 growth opportunities
Establish baseline metrics for volume, profitability, market share, and marketing ROI by market; align on tracking cadence with commercial and finance teams
Define and socialize brand value propositions for Bucanero, Campollo, and Kimby aligned with target consumer segments and market opportunities
Map stakeholder ecosystem (R&D, sales, local teams) and establish cross-functional governance rhythm for strategy execution
Launch 2-3 integrated marketing campaigns demonstrating measurable uplift in brand awareness, consideration, and trial among target segments
Identify and validate 2+ product innovation or line extension opportunities; brief executive leadership with market sizing and go-to-market recommendation
Deliver category growth plan with volume, margin, and market share targets by market; secure budget and commercial alignment
Establish data infrastructure to track category performance in real-time; build monthly insights dashboard and optimize marketing spend allocation by 15%+ ROI improvement
KPIs You'll Own
Category Volume Growth %
YoY volume growth across processed meats portfolio in LATAM markets, tracked monthly by market.
Market Share Points
Net market share gains/losses for key brands (Bucanero, Campollo, Kimby) vs. competitors.
Marketing ROI
Revenue generated per marketing dollar spent; target 15%+ improvement through optimization.
Brand Health Metrics
Awareness, consideration, preference, and trial among target consumer segments; tracked quarterly.
Category Profitability
Gross margin and EBIT contribution from processed meats portfolio.
Tools & Stack
Your Team
Your Manager
LATAM Marketing VP or Regional Director
Current Team
Local marketing managers by country, brand teams, category analysts
Likely backfill; may expand team post-stabilization
The Package
Salary
$120K-$160K base
Variable
15-25% annual bonus (performance-based)
Remote
On-site at Puerto Bogotá, Cundinamarca, Colombia
Benefits & Perks
Company Intelligence
Cargill is a privately-held global food, agriculture, and financial services company headquartered in Minnesota. With ~160K employees across 70+ countries, Cargill is one of the world's largest agribusinesses and food processors, serving retailers, foodservice, and food manufacturers. LATAM is a key growth region for protein and processed meats.
Founded
1865
Team Size
160000
Funding
Privately held
Customers
Retailers, foodservice operators, food manufacturers, QSRs
Culture
Enterprise-scale, operationally rigorous, data-driven decision-making, cross-functional collaboration required
Is This Role For You?
- You've managed brand or category strategy for 6+ years in CPG, food, or beverage—with proven wins in market share and profitability
- You're fluent in Spanish and have lived/worked in LATAM; you understand regional consumer behavior and retail dynamics
- You love data: you build dashboards, track KPIs religiously, and make decisions based on insights, not hunches
- You can navigate large matrixed organizations; you're comfortable influencing without authority and building cross-functional alignment
- You need remote flexibility; this is on-site only in Bogotá
- You haven't worked in protein/meat categories or packaged food; the category expertise bar is real
- You're uncomfortable with Spanish-language communication; LATAM collaboration requires it
Interview Process
Phone Screen
Recruiter conversation on background, LATAM experience, category expertise, and motivation.
Case Study
Present a category strategy or brand turnaround case (30-40 min); expect questions on data, competitive dynamics, consumer insight.
Director Interview
Hiring manager discussion on strategic thinking, cross-functional leadership, and fit with Cargill culture.
Executive Panel
Meet with regional VP and peer directors; discuss LATAM vision, portfolio strategy, and leadership style.
Background & Reference Check
Standard corporate diligence; 2-3 references required.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.