Fractional Growth Lead / Demand Gen Operator, Consumer AI

Role: Fractional Growth Lead / Demand Gen Operator, Consumer AI

Company: Capsule

Location: Miami preferred, U.S.-based strongly preferred

Compensation: $80,000 + bonus + equity

Type: Full-time or high-commitment contract to start

About Capsule

Capsule is building an AI system that captures, organizes, and interacts with human memory, personality, and voice.

Our AI biographer helps people record their stories, preserve their perspective, and create something their family can interact with for years to come. This sits at the intersection of memory, legacy, identity, and AI.

This is not just another app. It is emotional, technically ambitious, and deeply personal. If done right, it has the potential to become a category-defining consumer product.

The Role

We are looking for an elite performance marketer to help Capsule break through the noise and create real buzz.

This is not a role for someone who only knows how to spend ad budget. We want someone who understands attention, creative strategy, funnels, testing, audience psychology, and how to turn an early-stage product into something people talk about, share, and buy.

You will own growth strategy from the top of funnel through conversion. Your job is to help us figure out what messaging hits, what creative moves people, what audiences convert, and how to generate efficient growth while shaping the brand in-market.

You should be excited by the challenge of taking a product with strong emotional resonance and finding the sharpest, most scalable way to present it to the world.

What You’ll Own

• Build and execute Capsule’s performance marketing strategy across Meta, Google, YouTube, and other relevant paid channels
• Develop the testing roadmap for hooks, messaging, offers, audiences, landing pages, and conversion flows
• Work closely with the founder and creative team to identify the angles most likely to create emotional response and action
• Help engineer buzz, not just clicks
• Launch, manage, and optimize paid campaigns with clear performance targets
• Build retargeting systems, email/SMS follow-up flows, and audience segmentation
• Identify early high-intent customer cohorts and test how to win them efficiently
• Improve CAC, conversion rate, cost per lead, and cost per activated user over time
• Translate results into clear decisions on where to double down and where to stop wasting time
• Help shape go-to-market strategy, not just ad execution

Who This Role Is Perfect For

This role is for someone dangerous in the best way.

Someone who understands that great performance marketing is part psychology, part taste, part speed, part discipline. Someone who can look at a product, identify the real emotional drivers, and quickly turn that into campaigns that perform.

The right person is highly accountable, highly creative, highly analytical, and obsessed with outcomes. They do not hide behind jargon or vanity metrics. They know how to test quickly, learn quickly, and find signal in messy early-stage environments.

You should want real ownership. You should care about the quality of the brand. And you should be hungry to help build something people genuinely care about.

What We Need From You

Proven experience driving growth for consumer, subscription, DTC, or emotionally resonant brands Strong paid media experience, especially with Meta and Google/YouTube Deep understanding of creative strategy and what makes people stop, care, click, and convert Experience building funnels and improving conversion across landing pages, retargeting, and lifecycle touchpoints Strong analytical ability and comfort working directly from performance data Ability to operate in an early-stage environment without perfect assets, perfect tracking, or perfect clarity Strong instincts around positioning, messaging, and audience development Ability to move fast without becoming sloppy

Huge Plus If You Have

Experience marketing AI products or new consumer tech products Experience creating demand before a category is fully understood Experience with founder-led brands or early-stage startups Experience working on products tied to family, memory, health, identity, aging, or legacy Strong direct response copy instincts Ability to brief or help shape short-form video creative

What Success Looks Like

In the first 90 days, a great person in this role would help us:

• Identify the best-performing customer angles and audiences
• Build an efficient paid acquisition engine
• Improve the conversion funnel from click to sign-up to activation
• Create strong retargeting and nurture flows
• Generate real momentum and buzz around the Capsule brand
• Give us clarity on what is actually working, what is not, and why

Why Join Capsule

Because this is the kind of company that can matter.

Most products do not deserve obsession. This one might.

We are building something that, if executed properly, can become a meaningful part of how people preserve wisdom, voice, personality, and memory for the next generation. That requires more than generic growth tactics. It requires taste, conviction, and someone who knows how to create demand around something people feel in their gut.

If you want a safe, over-managed role inside a bloated company, this is not it.

If you want to help shape the story, the strategy, the growth engine, and the market response around an ambitious product at the right stage, we want to hear from you.

To Apply

Send

Your resume A short note on why Capsule interests you Examples of campaigns, brands, or products you’ve helped grow Anything that shows how you think about performance, creative, and consumer psychology