The Challenge
Capital One's Small Business Bank is hunting for a PM who can architect the digital front door where prospects become customers. You'll own the web experience that serves the lifeblood of the US economy—small businesses—using data-driven personalization to crush friction and drive conversions.
Your Mission
Map current acquisition funnel end-to-end: identify top 3 friction points and quantify drop-off rates by traffic source
Launch baseline A/B testing framework across homepage and core conversion flows; establish win/loss analysis process
Align cross-functional stakeholders (marketing, design, data, engineering) on OKRs for Q1; document decision-making cadence
Synthesize customer research from 10+ small business interviews to inform personalization strategy roadmap
Ship 3+ personalization experiments; increase conversion rate by 12-18% through tailored messaging and progressive profiling
Scale winning experiments; reduce application abandonment by 15% through friction reduction in top 2 identified pain points
Build predictive modeling layer to dynamically adjust web experience based on prospect segment (industry, revenue, intent source)
Establish product-marketing feedback loop; institutionalize rapid experimentation culture with weekly iteration cycles
KPIs You'll Own
Conversion Rate (Prospect to Applicant)
Percentage of unique visitors who initiate a business banking application.
Cost Per Qualified Applicant
Total digital acquisition spend divided by number of completed applications by segment.
Application Completion Rate
Percentage of started applications that reach submission stage; tracks mid-funnel friction.
Time to Apply
Average session duration from landing to application submission; indicator of UX friction.
Segment-Level Conversion Variance
Conversion rate performance across small business verticals (retail, services, tech, etc.) to identify personalization gaps.
Tools & Stack
Your Team
Your Manager
VP/Director of Growth or Chief Product Officer (not specified)
Current Team
Cross-functional pod: marketing, design, data science, engineering (estimated 4-6 direct reports possible)
New role to scale acquisition and product strategy
The Package
Salary
$140K-$180K base
Variable
10-15% bonus (estimated)
Equity
Restricted stock units (estimated 0.05-0.15% for manager-level)
Remote
On-site in New York, NY; no remote flexibility noted
Benefits & Perks
Company Intelligence
Capital One is a digital-first financial services company with $170B+ in assets, pioneering predictive modeling in credit since 1988. The Small Business Bank serves 99% of US businesses; you're building products for the economic backbone of America.
Founded
1988
Team Size
50000
Funding
Public (NYSE: COF)
Customers
Millions of small business owners across all industries
Culture
Data-driven, customer-obsessed, experimentation-first; values intellectual curiosity and cross-functional collaboration
Is This Role For You?
- You've shipped 2+ growth products and can articulate the metrics that mattered; you live and breathe CAC, conversion rate, and LTV
- You're comfortable with ambiguity and can make decisions with 70% data; you prototype your way to answers
- You speak SQL or Python fluently enough to pull your own data and challenge analysts' assumptions
- You've led cross-functional teams through messy problems and shipped under time/resource constraints; politics don't scare you
- You need remote work or flexibility; this is on-site, full-stop
- You're a process-obsessed theorist; this role demands bias toward shipping and learning from real users immediately
- You haven't managed a team or influenced matrix orgs; this PM role requires leadership chops, not just individual contribution
- You're uncomfortable with financial services compliance or lengthy approval cycles; fintech moves slower than B2C SaaS
Interview Process
Initial Screen (30m)
Hiring manager gauges growth PM fundamentals: past conversion rate wins, experimentation rigor, and team leadership examples
Product Case Study (60m)
Design a personalization strategy for a small business banking acquisition funnel; bring your thinking on segmentation, testing, and metrics
Cross-Functional Panel (90m)
Back-to-back conversations with marketing, engineering, and data lead; they'll stress-test collaboration skills and technical fluency
Leadership Deep-Dive (45m)
Sr. director or VP assesses strategic thinking, culture fit, and appetite for transformational work in fintech
Reference Calls + Offer (1-2 weeks)
Capital One calls your prior managers; offer contingent on background check
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Vagas parecidas
Head of Growth
Awen • Paris, US
Corporate Marketing Manager
Propark Mobility • Anywhere
Part-Time Marketing Manager for Real Estate Agent
Upwork • Anywhere
Marketing Manager, Treatment Planning (Remote US)
591x Varian Medical Systems, Inc. • Anywhere
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.